New Ad Campaign Urges Pucker™ Vodka Fans to “Live Out Loud” This Summer

Corporate and Financial News


Off the heels of an explosively successful brand launch in 2011, Pucker™ Vodka is bringing a bold new attitude and intensity to the flavored vodka category this summer by partnering with iconic deejay Steve Aoki. As part of the partnership, Pucker™ Vodka is launching a new ad campaign featuring an exclusive remix of Steve Aoki’s song Ladi Dadi from his latest album, Wonderland. Pucker™ Vodka is also offering fans ages 21+ the opportunity to download the full-length remix of Steve Aoki’s Ladi Dadi on Pucker™ Vodka’s Facebook page.

“Pucker Vodka is all about being bold, intense and unapologetic so a partnership in music is a natural fit,” said Kim Washington, Senior Director, Vodkas for Beam Inc. “Steve Aoki’s music is a reflection of his vibrant personality, and the nature of the music he creates fits perfectly with Pucker Vodka’s ‘live out loud’ persona and bold flavors.”

The new Pucker™ Vodka commercials which were created by Euro RSCG Chicago celebrate the two newest flavors in the portfolio – Pucker™ Vodka Lemonade Lust and Pucker™ Vodka Raspberry Rave™. Leveraging the growing popularity within the contemporary music culture, the Pucker™ Vodka campaign is an audio/visual experience, set to the explosive beat of the remix of Steve Aoki’s Ladi Dadi – an exclusive track that emulates the intense flavor of Pucker™ Vodka. The commercials premiered on broadcast networks including E!, FOOD, TBS, TLC, and We on May 28, 2012, and launched online following the broadcast debut on platforms such as Pandora and Brightroll.

“I’m thrilled to work with Pucker Vodka to bring an intensely different vibe to the brand’s newest ad campaign, and to take our partnership to another level by offering my remixed music to Pucker Vodka fans exclusively online,” said Steve Aoki.

Fans 21 years of age or older, can visit www.facebook.com/puckervodka to download the full-length Pucker™ Vodka remix of Steve Aoki’s Ladi Dadi.*

Celebrating their broadcast ad debut, Pucker™ Vodka Lemonade Lust and Pucker™ Vodka Raspberry Rave™ rely on the natural flavors of lemons, limes and raspberries, combined with a vodka boldly distilled four times. Joining the original four varieties – Sour Apple Sass™, Grape Gone Wild™, Cherry Tease™ and Citrus Squeeze™ – all six flavor flavors are perfect for those looking for an exciting and new intensely flavored vodka.

All six Pucker™ Vodka flavors are now available nationwide for a suggested retail price of $16.99 for a 750ML bottle. For more information, please visit www.puckervodka.com or www.facebook.com/puckervodka.

*NO PURCHASE NECESSARY. OFFER NOT REDEEMABLE IN STORES. Offer valid in the 50 United States and D.C. for persons 21 years of age and older. Void where prohibited. Subject to complete official terms and conditions available at www.facebook.com/puckervodka. Offer begins June 11, 2012. Download must be complete by December 31, 2012.

About Pucker™ Vodka

Pucker™ Vodka is made from natural flavors, combined with a vodka that’s distilled four times to deliver full flavor that can be enjoyed straight or mixed in any cocktail. Pucker™ Vodka creates a unique sensory vodka experience unlike any other flavored vodka on the market today. Flavors include Sour Apple Sass™, Grape Gone Wild™, Cherry Tease™, Citrus Squeeze™, Lemonade Lust and Raspberry Rave™.

About Steve Aoki

In the music world, DJ Steve Aoki has made a name for himself through his electro house DJing, musical collaborations, record producing, remixing and founding of his own record label, Dim Mak, which now has over 250 releases. He’s been on the scene since the late ‘90s and has continued to build his fan base through various musical explorations. He is currently ranked #42 out of the global DJ Top 100 list and regularly pulls in crowds of 150,000+ at music festivals all over the world. His music has a universal appeal, attracting many groups of people to his spectacular beats and amazing shows. Wonderland, his latest solo album, was released in January 2012 and features a slew of big name guest vocalists and musicians, including LMFAO, Kid Cudi, Travis Barker, Zuper Blahq, Rivers Cuomo, Lil Jon and Wynter Gordon. It debuted at #59 on the Billboard 200 (#6 on the electronic charts, #7 independent albums, #15 digital albums). In addition, he has also released several singles collaborations with well-known artists such as Armand Van Helden (of Duck Sauce), Afrojack, Laidback Luke and Tiesto and helped launch the careers of artists such as Bloc Party, MSTRKRFT, The Bloody Beetroots, Klaxons and The Gossip.

About Beam Inc.

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry’s fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.