The commemorative white oak barrel bearing the new company logo was filled and sealed on Oct. 17, 2011, at Beam’s flagship distillery in Clermont, Ky., where it will be aged until 2015.
“After more than 216 years, Beam continues to thrive as the number one Bourbon producer in the world,” said Frederick “Fred” Booker Noe III, Jim Beam’s great-grandson and seventh generation Beam family distiller. “This milestone comes at a time when bourbon is growing faster than categories like vodka in the U.S., and reflects the popularity of our brands, innovations and the worldwide growth of America’s native spirit.”
One of Kentucky’s signature companies, Beam is the fourth largest premium spirits company in the world. Its extensive bourbon portfolio include Jim Beam®, Jim Beam Black®, Red Stag by Jim Beam™, Devil’s Cut™, Knob Creek®, Basil Hayden®, Baker’s®, Booker’s®, Knob Creek® Single Barrel Reserve, Maker’s Mark® and Maker’s 46™.
According to Noe, twelve million barrels would:
➢ Yield nearly 340 million cases of Jim Beam Bourbon; ➢ Create more than 500 trillion bourbon cocktails; ➢ Fill 1,060 Olympic-sized swimming pools.
About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam® Bourbon, Maker's Mark® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher's® Scotch Whisky, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos ™ Tequila, Knob Creek® Bourbon, EFFEN® Vodka, Pucker™ Flavored Vodka, Larios® Gin, Whisky DYC®, DeKuyper® Cordials, and Skinnygirl® Cocktails. The Beam portfolio includes 10 of the world’s top 100 premium spirits brands and some of the industry’s fastest growing innovations. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2010 sales of $2.7 billion on volume of 33 million 9-liter cases. Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com