Newest Innovation Blends Sweet and Tart for a Unique Flavor Experience

Corporate and Financial News


Deerfield, IL (September 16, 2014) – Pinnacle® Vodka, a leading imported premium vodka brand, has released a new flavor innovation, Pinnacle® CranApple Vodka, just in time for autumn festivities. The perfect addition for fall entertaining, Pinnacle CranApple Vodka delivers an exceptional blend of tart cranberries and sweet green apples, complete with the delectably smooth finish that fans have come to expect from the brand. 

“CranApple was created to embody one of our favorite flavor fusions: sweet apples and tart cranberries,” said Jason Dolenga, Senior Brand Director of Vodka at Beam Suntory. “CranApple is not only great for the season, but with countless options for making simple and tasty cocktails, I think this will soon be a Pinnacle fan favorite.”

Pinnacle CranApple is a 70-proof, five-time distilled vodka that can be enjoyed chilled, on the rocks or in mixed cocktails. It is now available nationwide at a suggested retail price of $12.99 for a 750ml bottle.

Mix up one of these delicious cocktails with Pinnacle CranApple Vodka to celebrate the beginning of fall:

Berry-Apple Breeze

  • 1 part Pinnacle® CranApple Vodka
  • 1 part Lemonade
  • 5 blueberries

Place blueberries in the bottom of the glass, add ice plus all other ingredients and shake and pour into a tall glass. Garnish with a sprig of mint and a blueberry. 


  • 3 parts Pinnacle® CranApple Vodka
  • 1 part Passion Fruit Puree (Sweetened with simple syrup)
  • 1 part Lemon Juice
  • Splash of DeKuyper® Peachtree® Schnapps Liqueur

Add all ingredients over ice; shake and strain into a martini glass. Garnish with an edible flower or mint sprig. Can also be served in a flute topped with brut champagne

Sweet Harvest Cider

  • 3 parts Pinnacle® CranApple Vodka
  • 3 parts Hard Apple Cider
  • 2 parts Lemon Juice
  • 1 part Elderflower Syrup

Combine Pinnacle®, elderflower syrup and lemon juice and shake over ice. Strain into a pint glass and top with cider. Garnish with apple slices.

To find a store or recipe, visit, “LIKE” Pinnacle® Vodka on Facebook, or follow us on Twitter, Instagram and Pinterest with @PinnacleVodka.

About Pinnacle® Vodka

Award-winning Pinnacle® Vodka is one of the leading imported premium vodka brands. Five times distilled, the smooth spirit starts with the finest wheat grain from the Brie region of France. Pinnacle® Original Vodka was recently recognized with the top honor for the Vodka category in the 2013 International Wine & Spirit Competition (IWSC), beating out more than 100 vodkas, from all over the world, in a prestigious blind taste-testing. In addition to the Original base product, the Pinnacle® Vodka line spans an array of more than 40 fun and playful flavors including the brand’s most recent launch with Pinnacle® Cinnabon® Vodka. 


About Beam Suntory Inc.

As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including the flagship Jim Beam bourbon and Yamazaki Japanese whisky, as well as world renowned premium brands including Maker’s Mark and Knob Creek bourbons, Hakushu and Hibiki Japanese whiskies, Teacher’s,  Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.  The company generates annual worldwide sales of approximately $4.6 billion excluding excise taxes. 

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and entrepreneurial culture.  Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit and