The Premium Vodka Continues to Drive Innovation with the Launch of Newest Flavor
Deerfield, IL (April 3, 2013) – Pinnacle® Vodka, the fast-growing premium vodka brand in the Beam Inc. (NYSE: BEAM) spirits portfolio, has introduced its newest flavor innovation to the market just in time for spring and summer—Rainbow Sherbet. An inventive rendition of a classic dessert, Pinnacle Rainbow Sherbet combines the zesty, citrus taste of orange and sweet lime with a creamy raspberry that evokes a nostalgic feel of summer memories.
“The addition of Rainbow Sherbet to the Pinnacle family reaffirms the brand’s commitment to innovation, premium quality, and irresistible fun,” said Beam General Manager Deb Boyda. “This new flavor creation not only adds to our growing list of unique options, but also furthers our leadership in changing the way consumers are enjoying vodka.”
Offering a 70-proof smooth, extremely mixable finish, Rainbow Sherbet is best served chilled, on the rocks, or blended in fun cocktails that add an element of surprise and delight to the ultimate spring and summer party. Rainbow Sherbet is the first of several new flavor innovations planned for 2013 including Pinnacle Strawberry Shortcake coming soon.
Mix up one of these fun Pinnacle Rainbow Sherbet cocktails to kick off any celebration:
Rainbows on Top
Pinnacle Rainbow Sherbet is available nationwide for a suggested retail price of $12.99 for a 750ml bottle. To find a store or recipe, please visit www.pinnaclevodka.com, “LIKE” Pinnacle Vodka on Facebook, or follow us on Twitter @PinnacleVodka.
About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.