Deerfield, IL (September 10, 2013) – Pinnacle® Vodka, the fast-growing, award-winning premium vodka brand in the Beam Inc. (NYSE: BEAM) spirits portfolio and third largest imported vodka brand in the United States, has introduced its latest flavor innovations just in time for the fall and winter sipping season— Caramel Apple, Peachberry Cobbler, Pecan Pie and Salted Caramel, along with limited edition delight Peppermint Bark. The newest flavor innovations join Pinnacle Vodka’s portfolio of more than 30 flavors, led by the brand’s flagship Unflavored Vodka which was recently awarded the Vodka Trophy for being the highest rated vodka in a blind taste test at the highly regarded 2013 International Wine & Spirit Competition (IWSC).
“Pinnacle Vodka is dedicated to developing unique, indulgent flavors that create an element of fun and nostalgia for our adult consumers,” said Jason Dolenga, Senior Brand Director Vodka, Beam Inc. “Offering an innovative twist on classic fall and winter desserts, our new flavors bring the festivity to the season.”
Each of Pinnacle Vodka’s latest flavor creations is five times distilled and offer a smooth premium taste at 70-proof. Whether served chilled, on the rocks or mixed in festive cocktails, Pinnacle Vodka’s newest innovations are the perfect accessory or gift at any Halloween, Thanksgiving, or winter holiday party.
For a festive and indulgent holiday experience, try one of the below cocktail recipes. To keep the party going, visit the Pinnacle Vodka Facebook recipe page for a full list of cocktail recipes mixed with the new innovations:
Serve in a highball glass with champagne floater. Garnish with sliced red apples.
Build in order over ice in a highball glass. Optional Lemon wedge or twist garnish.
Shake all ingredients with ice and strain into a chilled cocktail glass. Garnish with a half‐moon orange wheel on the rim.
Stir ingredients in mug. Top with whipped cream or marshmallow and garnish with crumbled peppermint bark.
Caramel Apple, Peachberry Cobbler, Pecan Pie, Peppermint Bark, Salted Caramel and Pumpkin Pie are all available nationwide for a suggested retail price of $12.99 for a 750ml bottle. These new flavor introductions follow the launch of Rainbow Sherbet and Strawberry Shortcake earlier this year. To find a store or recipe, please visit www.pinnaclevodka.com, “LIKE” Pinnacle Vodka on Facebook, or follow us on Twitter @PinnacleVodka.
Offering consumers a premium liquid at an affordable price point, the Pinnacle Vodka line features its award-winning Unflavored variant, its biggest selling single offering in the line, and more than 30 delicious flavors, including the Pinnacle line of Whipped® vodkas. Pinnacle’s flagship Unflavored vodka recently beat out more than 100 vodkas from all over the world to take home the Vodka Trophy and earn the only Gold Outstanding award in the category at the 2013 International Wine & Spirit Competition (IWSC).
About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.