New Survey Reveals Seasonal Flavor Preferences For The Holidays

Corporate and Financial News


Deerfield, IL (November 5, 2015) – The arrival of fall has consumers buzzing about their favorite seasonal flavors, but pumpkin is not the only fun flavor consumers are clamoring for according to Pinnacle® Vodka, a leading imported premium vodka brand. Although pumpkin remains a seasonal favorite, a new survey shows that consumers are taking to other seasonal flavors such as peppermint and pecan pie as well.

The survey found that one in five adults says pecan pie is the seasonal flavor they personally enjoy the most during the holidays. And when it comes to adding seasonal flavors to cocktails, peppermint is the flavor of choice among 21-29 year-olds, followed by caramel apple and salted caramel. Still, more than one-third of adults think pumpkin will continue to be most popular during this holiday season.

The survey also found that seasonal flavor preferences vary by region. Pecan pie was chosen as a personal favorite by one-third of adults in the South, while peppermint was identified as the preference for seasonal cocktails by one-third of adults in the West.

“While pumpkin is king, as we’ve learned with the strong seasonal demand for Pinnacle® Pumpkin Pie, we’re very excited to see consumers reaching for other seasonal flavors, too,” said Jason Dolenga, Senior Brand Director of Vodka at Beam Suntory. “With more flavor offerings than any other premium vodka in the market, Pinnacle has a vodka to match any seasonal taste preference when it comes to creating simple, delicious cocktails during the holiday entertaining season.”

In addition to Pinnacle® Pumpkin Pie, which blends the rich taste of pumpkin with cinnamon, nutmeg and a dollop of whipped cream, Pinnacle® Vodka’s limited time offerings for the fall and winter seasons also include Pinnacle® Peppermint Bark, which blends creamy white and dark chocolate notes with a refreshing peppermint finish. Permanent offerings Pinnacle® Caramel Apple, Pinnacle® Salted Caramel and Pinnacle®  Pecan Pie round out a range of flavored favorites that perfectly complement the fall and winter seasons and make creating delectable seasonal cocktails simple.

To explore Pinnacle® Vodka’s seasonal vodka flavors and find festive recipes, visit, like Pinnacle® Vodka on Facebook, or follow us on TwitterInstagram and Pinterest with @PinnacleVodka.

Note: Results based on an omnibus telephone survey of over 900 American adults 21+ conducted by Finn Partners between September 24 and 27, 2015 and between October 29 and November 1, 2015. 

About Pinnacle Vodka

Award-winning Pinnacle® Vodka is one of the leading imported premium vodka brands. Five times distilled, the smooth spirit starts with the finest wheat grain from the Brie region of France. Pinnacle® Original Vodka was recognized with the top honor for the Vodka category in the 2013 International Wine & Spirit Competition (IWSC), beating out more than 100 vodkas from all over the world in a prestigious blind taste-testing. The Pinnacle® Vodka line spans an array of more than 40 fun and playful flavored vodkas, including Pinnacle® Whipped®, Peach, Tropical Punch, Coconut, Raspberry, Citrus, Cucumber and Pineapple.

About Beam Suntory Inc.

As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur. 

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good.  Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit and