New Interactive Campaign Encourages Whisky Drinkers Around the World to Share Their Reactions to Tasting Laphroaig®
Laphroaig® (La-'froyg) literally means "the beautiful hollow by the broad bay." Born from the streams and blue peat smoke of Islay, Laphroaig® is a Single Malt Scotch Whisky with a distinct taste and story in every bottle. The secret to Laphroaig® is that it benefits from the happy circumstances of where it is produced—next to ocean water and on land that gives Laphroaig® a unique peaty taste. It is one of only a few distilleries that still uses traditional malting floors and dries and infuses its own malt with the thick blue smoke from old peat-fired kilns. It’s also the only Single Malt Scotch Whisky to bear a Royal Warrant bestowed by HRH Prince Charles.
About Friends of Laphroaig®
Each bottle of Laphroaig® Scotch Whisky comes with a gift of friendship. Created by Laphroaig® Master Distiller John Campbell, Friends of Laphroaig® is a distinguished loyalty group, which today boasts over 600,000 members from more than 150 countries. Each Friend of Laphroaig® is given a lifetime lease on a numbered, one square foot plot of land in Islay that runs alongside the important Laphroaig® water source – the Killbride stream. The plot is registered and can be visited in person or via video on the Friends of Laphroaig® website –www.Laphroaig.com/Friends. Throughout the year, Friends of Laphroaig® from all over the world get together and share photos, tasting notes, Scottish history and more. To become a member of Friends of Laphroaig®, consumers can enter their unique code found on each bottle of Laphroaig® on the Laphroaig® Facebook Page –www.Facebook.com/LaphroaigUSA or Friends of Laphroaig® website at www.Laphroaig.com/Friends.
About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the flagship Jim Beam bourbon and Yamazaki Japanese whisky, as well as world renown premium brands including Maker’s Mark and Knob Creek bourbons, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur. The company generates annual worldwide sales of approximately $4.6 billion excluding excise taxes.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and entrepreneurial culture. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.