World’s #1 Islay Single Malt Scotch Whisky Introduces New, Permanent Expression

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To celebrate a legacy of over 200 years of masterful whisky making, Laphroaig today announces the highly anticipated launch of Laphroaig® Lore™, its richest single malt whisky expression ever. 

Laphroaig distillery manager, John Campbell, created Lore to honor how Laphroaig has been made for the last two centuries. As the name suggests, Lore is inspired by the knowledge and traditions passed down from generation to generation of Laphroaig distillery managers and custodians.

“Laphroaig Lore is the story of Laphroaig itself. It’s a massive whisky, as bold as it is deep, and one that I sincerely hope does justice to our many generations of Laphroaig distillery managers,” said Campbell. “We make the whisky we make because of the knowledge and craft that has been passed down throughout the years. Lore is our story, bottled – the richest of the rich.”

Rich and deep with distinctive smoke, peat and seaside minerality, the expression is unmistakably Laphroaig. The remarkable flavor is the result of liquid being drawn from a selection of casks including double matured first-fill ex-bourbon barrels followed by virgin European oak, first-fill oloroso sherry butts, first-fill and refill quarter casks, and refill ex-Laphroaig stock. This careful process captures the timeless passion and very essence of the Laphroaig distillery.

Laphroaig’s story began in 1815 when brothers Alexander and Duncan Johnston created and crafted a recipe for extraordinarily rich single malt. That recipe was significantly added to in the 1920s by then-distillery manager, Ian Hunter, who was amongst the first to pioneer the use of ex-bourbon casks. Further chapters were added to Laphroaig’s history by the 20th century’s only female Scotch whisky distiller/owner, Bessie Williamson.

At 96 proof, Laphroaig Lore is best enjoyed neat or on the rocks, allowing the rich flavor of the whisky to speak for itself. If desired, water can also be added to open up the liquid. Laphroaig Lore joins the permanent Laphroaig portfolio of Scotch whiskies that includes Laphroaig 10 Year Old, 10 Year Old Cask Strength, Quarter Cask, Triple Wood, and Select, and will be available in select markets beginning May 1, 2016 at a suggested retail price of $124.99 for a 750ml bottle. 

For more information, please visit for a product locator, like us on or follow us @LaphroaigUSA on Twitter. To become a Friend of Laphroaig® and stay up to date on special editions, consumers should look for the code on their next bottle purchase.

About Laphroaig®

Laphroaig (La-'froyg) literally means "the beautiful hollow by the broad bay." Born from the streams and blue peat smoke of Islay, Laphroaig is a Single Malt Scotch Whisky with a distinct taste and story in every bottle. The secret to Laphroaig is that it benefits from the happy circumstances of where it is produced—next to ocean water and on land that gives Laphroaig a unique peaty taste. It is one of only a few distilleries that still uses traditional malting floors and dries and infuses its own malt with the thick blue smoke from old peat-fired kilns. It’s also the only Single Malt Scotch Whisky to bear a Royal Warrant bestowed by HRH Prince Charles. Further demonstrating the whisky’s superior quality, Laphroaig Select won Double Gold at the 2015 San Francisco World Spirits Competition, Laphroaig Quarter Cask won Best of Category at the 2015 Los Angeles Spirits Competition, Laphroaig 10 Year Old won Best of Show and Double Gold at the 2015 Denver International Spirits Competition, and Laphroaig Triple Wood received Excellent, Highly Recommended at the 2015 Ultimate Spirits Challenge. The Laphroaig Distillery also won three awards in 2014, including Whisky Visitor Attraction of the Year in the Icons of Whisky awards. For additional information on Laphroaig, please visit 

Laphroaig encourages fans across the world to share their opinion of its expressions via their global campaign, #OpinionsWelcome™. The campaign commemorates the passion of an enlightened few and showcases their candid, real-life opinions of the liquid. Friends can share their own opinions at or on social media with the hashtag #OpinionsWelcome. 

About Beam Suntory Inc.

As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.  

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good.  Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit and