World’s #1 Islay Single Malt Scotch Whisky Brings Back Popular Expression for 2013 Fall Season
Deerfield, IL (October 7, 2013) — Laphroaig®, the world's #1 Islay Single Malt Scotch Whisky, proudly introduces its latest seasonal expression, Laphroaig® Triple Wood. Just in time for fall, this limited edition whisky returns as a result of high demand from Friends of Laphroaig®, the brand’s distinguished loyalty group that gives members a lifetime lease on a numbered, one square foot plot of land in Islay, Scotland.
Laphroaig® Triple Wood goes through a distinct triple maturation process that includes ex-bourbon barrels, 19th Century-style quarter casks and specially selected European Oak oloroso sherry casks. This process creates a complex whisky that boasts a rich blend of creamy vanilla and hints of sweet fruit, while retaining the distinctive smoky peat flavor of Laphroaig®.
“We are thrilled that our Friends of Laphroaig® members are just as passionate about their Scotch as we are,” said John Campbell, Laphroaig® Master Distiller. “Triple Wood is the perfect seasonal expression for fall. Its bright gold color and bursts of peat, vanilla and fruit flavors embody the fall season and bring you back to Islay, the land that gives Laphroaig® its unique peaty notes.”
At 96 proof, Laphroaig® Triple Wood is best enjoyed neat, allowing the powerful, yet slightly creamy consistency of the whisky speak for itself. Laphroaig® Triple Wood is available for a limited time nationwide with a suggested retail price of $59.99 per 750ml bottle and joins the Laphroaig® portfolio of Scotch whiskies that includes Laphroaig® 10-Year-Old, 10-Year-Old Cask Strength, Quarter Cask, 18-Year-Old, 25-Year-Old, QA Cask and Càirdeas. For more information, please visit www.Laphroaig.com for a product locator, like us onFacebook.com/LaphroaigUSA or follow us @LaphroaigUSA on Twitter. To become a Friend of Laphroaig® and stay up to date on special editions, consumers should look for the code on their next bottle purchase.
About Friends of Laphroaig®
Each bottle of Laphroaig® comes with a gift of friendship. Created by Laphroaig® Master Distiller John Campbell, Friends of Laphroaig® is the distinguished Laphroaig® loyalty group which today boasts over 500,000 members from more than 150 countries. Each Friend of Laphroaig® is given a lifetime lease on a numbered, one square foot plot of land in Islay that runs alongside the important Laphroaig® water source – the Killbride stream. The plot is registered and can be visited in person or via video on the Friends of Laphroaig® website – Laphroaig.com/Friends. Throughout the year, Friends of Laphroaig® from all over the world get together and share photos, tasting notes, Scottish history and more. To become a member of Friends of Laphroaig® consumers can receive a special code with each bottle of Laphroaig® which is then entered online on the Laphroaig® Facebook Page – Facebook.com/LaphroaigUSA or Friends of Laphroaig® website.
Laphroaig® (La-'froyg) literally means "the beautiful hollow by the broad bay." Born from the streams and blue peat smoke of Islay, Laphroaig® is a Single Malt Scotch Whisky with a distinct taste and story in every bottle. The secret to Laphroaig® is that it benefits from the happy circumstances of where it is produced—next to ocean water and on land that gives Laphroaig® a unique peaty taste. It is one of only a few distilleries that still uses traditional malting floors and dries and infuses its own malt with the thick blue smoke from old peat-fired kilns. It’s also the only Single Malt Scotch Whisky to bear a Royal Warrant bestowed by HRH Prince Charles. Further demonstrating the whisky’s superior quality, Laphroaig® 18-Year-Old received the Gold Outstanding Award at the 2013 International Wine and Spirit Competition, along with Laphroaig® 10-Year-Old, 10-Year-Old Cask Strength, Quarter Cask, and Triple Wood which won the Silver Outstanding Award, making Laphroaig® one of the most celebrated portfolios at this year's competition.
About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.
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