Clermont, KY (October 17, 2013) – As the holiday season inches steadily closer, Jim Beam® Bourbon has tapped the warm taste of maple to reveal the latest creation in its flavored line, Jim Beam® Maple. The new expression follows the introduction of Jim Beam® Honey, and boasts the natural flavors of sweet, smooth maple. Both Jim Beam Honey and Jim Beam Maple combine rich flavors and America’s native spirit to create offerings that are both mixable and approachable.
“Jim Beam Maple – as with Jim Beam Honey – is an innovative flavor-infused bourbon that was developed to offer our fans a different whiskey option and the opportunity to try a new, creative shot or cocktail,” said Chris Bauder, General Manager of Whiskies at Beam Inc. “This is another exciting flavor experience that pushes boundaries while still honoring the proud traditions that make Jim Beam the world’s finest bourbon.”
Spirits experts are already extending high praise for Jim Beam Maple:
Jim Beam Maple is a Kentucky Straight Bourbon Whiskey infused with natural flavors that provides a perfect balance of warm aromas, a hint of charred oak, complete with a subtle and smooth caramel finish. The natural maple flavors make the 70-proof Jim Beam Maple fantastic on its own or on the rocks, and ideal for holiday cocktails and food recipes that will appeal to bourbon drinkers both old and new. Create a festive seasonal cocktail with one of the recipes below:
In a pre-heated mug muddle the cloves and the fruit then pour in the Jim Beam® Maple and fill half way with steaming hot water, stir to combine and fill with steaming hot water. No garnish.
Shake all ingredients with ice or build over ice in a double old fashioned glass. No garnish.
Both Jim Beam Maple and Jim Beam Honey are available nationwide and have a suggested retail price of $15.99 for 750ML. For more information please visit http://www.jimbeam.com/maple, http://www.jimbeam.com/honey, “like” Jim Beam on Facebook or follow @JimBeamOfficial.
About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.