Clermont, KY (October 8, 2013) – Just in time for the fall season, Jim Beam® Bourbon has introduced the newest expression to its world-leading bourbon portfolio: Red Stag by Jim Beam® Hardcore Cider. Following the flagship brand that helped spark the flavored bourbon category – Red Stag Black Cherry – Red Stag Hardcore Cider is a “Different Breed of BourbonTM” that offers a mixable and approachable spin on America’s native spirit with natural flavors of apple cider.
“Since its history making introduction in 2009, Red Stag has helped fuel rapid growth of flavor innovation in the category,” said Chris Bauder, General Manager, Whiskies at Beam Inc. “We’re excited to extend our flavor leadership with the Red Stag line, which has seen double-digit growth every year, and are confident Red Stag Hardcore Cider is the perfect, versatile flavor addition for the fall season.”
This exciting new addition to the Red Stag by Jim Beam portfolio has also already generated substantial interest from industry experts. Beverage Media notes that the product “offers great versatility in many cocktail creations or can be enjoyed chilled, on the rocks.”
Like the other Red Stag flavors, Red Stag Hardcore Cider is an 80-proof Kentucky Straight Bourbon Whiskey infused with natural flavors. The new expression features crisp fruit and subtle flavors of apple cider for just the right amount of sweet and spice that’s approachable for those who haven’t considered bourbon before or who simply want to add a little fall flavor to their glass. Whether as a shot, on the rocks or mixed in a variety of creative cocktails, Red Stag Hardcore Cider is the perfect way to get into the fall and holiday spirit. Try one of the great seasonal recipes below:
Holiday Pie Punch
On the Rocks: Shake all ingredients with ice and strain over fresh ice in a tall glass garnishing with a lemon.
Warm-Up: Combine all ingredients plus a ½ part of water and 2 or 3 cinnamon sticks in a crock pot or non-reactive pan and bring to a simmer keeping heat just high enough to keep warm. To serve, ladle into heat proof mugs and float a thin wheel of lemon.
Shake all ingredients with ice and strain into a chilled cocktail glass. Garnish with a cherry on the rim.
Red Stag Hardcore Cider is now available nationwide for a suggested retail price of $17.99 for a 750ml bottle. For more information on Red Stag Hardcore Cider, please visit www.jimbeam.com/red-stag, “like” Jim Beam on Facebook or follow @JimBeamOfficial.
About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.