Hornitos Fans Can Enter to Win a Chance to Participate in the Making of This Year’s Mariachi Mash Up Music Video

Corporate and Financial News


Hornitos® Premium Tequila today announced the launch of the second annual Mariachi Mash Up music video and consumer sweepstakes. This year, Hornitos is adding a little mariachi flavor to the iconic party anthem, “We’re Not Gonna Take It,” to help kick off tequila season and get the party going on Cinco de Mayo.

Hornitos is also giving tequila fans the opportunity to enter into a sweepstakes for a chance to win a role in this year’s mariachi mash up video, starring legendary rock band Twisted Sister, who have proven that even after all these years they can still get down with the best of them. The band released a video to announce the sweepstakes and partnership via the Hornitos Facebook page and YouTube channel.

The sweepstakes runs from March 1 until March 31, 2012, and the winner will be announced on or around April 2, 2012. The lucky guy or gal and a guest will win a trip to New York for the once in a lifetime opportunity to rock out with Twisted Sister as Dee Snider and the boys mash up “We’re Not Gonna Take It” with guitarróns, maracas and mariachis.

“There’s no better way to celebrate Cinco de Mayo - tequila’s biggest holiday - than with a mash up of an iconic party anthem mariachi-style,” said Amy Weisenbach, Senior Director of Tequilas at Beam Inc. “’We’re Not Gonna Take It’ is a legendary song that has kept the party going for years. Hornitos is all about creating unique experiences and unexpected adventures, and we’re excited to offer our fans the chance to grab their maracas and get down with Twisted Sister.”

“Twisted Sister is ready to rock and go Horns Up with Hornitos Tequila! We can’t wait to take one of our biggest hits and give it a little Mariachi flavor to create this year’s Cinco de Mayo anthem- you’re definitely going to keep it on repeat all night,” said Twisted Sister frontman Dee Snider. The 2nd Annual Mariachi Mash Up follows the success of last year’s inaugural Mash Up featuring the classic rock band Cheap Trick. To celebrate Cinco de Mayo 2011, Hornitos Tequila partnered with Cheap Trick to remix their anthem “Surrender” in the style of mariachi to the delight of music lovers everywhere.

For details on how to enter and contest rules, visit www.facebook.com/hornitostequila. NO PURCHASE NECESSARY. Must be 21+ to enter. Void in California and where prohibited. Sweepstakes begins 3/1/12 and ends 3/31/12.

About Beam Inc.

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Kilbeggan Irish Whiskey, Laphroaig Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry’s fastest growing innovations. Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

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Hornitos® Tequila, 40% alc./vol. ©2012 Sauza® Tequila Import Company, Deerfield, IL