Beam Inc. (NYSE: BEAM), a leading global premium spirits company, today announced a sharpened commercial structure in its Europe/Middle East/Africa (EMEA) region, as well as the promotion of the global marketing vice president for Maker’s Mark to lead marketing for the company’s entire brand portfolio throughout EMEA.
Madrid, Spain, October 24, 2011 – Beam Inc. (NYSE: BEAM), a leading global premium spirits company, today announced a sharpened commercial structure in its Europe/Middle East/Africa (EMEA) region, as well as the promotion of the global marketing vice president for Maker’s Mark to lead marketing for the company’s entire brand portfolio throughout EMEA.
Dedicated commercial teams will focus on driving results in three regional clusters: Spain and the UK; Central, Eastern & Northern Europe (Germany, Russia, Czech Republic, Slovakia, Poland, Bulgaria, Hungary, Romania, Austria, the Netherlands, Turkey, Ukraine, the Nordics and the Baltic’s); and Western Europe, Middle East & Africa (France, Portugal, Ireland, Switzerland, Italy, Greece, Slovenia, Croatia, Bosnia, Albania, Serbia Montenegro, and all of Middle East and Africa).
Torsten Helbig will lead the Central Eastern & Northern Europe region as regional vice president. Helbig is an 18-year spirits industry veteran, with an additional 10 years experience with fast-moving consumer goods companies. Through Helbig’s leadership, the company has accelerated growth for the Jim Beam brand in Germany – now the number one whiskey in the world’s third largest bourbon market – and in the past year, Russia has become as one of Beam’s fastest growing emerging markets.
Additionally, the company has appointed Kelly Doss to the role of vice president of EMEA marketing. Doss joined Beam in 2002 and most recently served as the vice president of global marketing for Maker’s Mark, the fast-growing super-premium bourbon brand in the world. She will relocate from the U.S. to Madrid.
“These enhancements will align our Beam EMEA organization for even greater effectiveness as we strive to outperform our markets,” said Albert Baladi, Beam president of EMEA. “We have great opportunity to drive growth throughout the region, and with leaders like Torsten Helbig and Kelly Doss on our team to provide inspiring leadership for our commercial and marketing teams, we will energize our business and the marketplace with our powerful brands, challenger marketing and innovation.”
Today’s announcement includes the following additional personnel appointments:
Central, Eastern & Northern Europe, led by Regional Vice President Torsten Helbig: - Manfred Jus, promoted to managing director, Germany - Max Hayes, appointed area director, Central Europe - Elaine Kibblewhite, promoted to area manager, Northern Europe - Bill Mateo continues as managing director, Maxxium Russia
Western Europe, Middle East & Africa, led by Managing Director Alvaro Lapetra - Jonathan Marsh, appointed area director, Western Europe - Mark Pockele joins Beam from Maxxium as area manager, Middle East & Africa
Spain & UK, both Maxxium joint venture markets, led by Managing Directors Maxxium Spain Javier Jimenez and Maxxium UK Huw Pennell
EMEA is one of Beam’s three global regions that also include North America and Asia Pacific/Latin America. EMEA aims to outperform its markets with the company’s Power Brands – Jim Beam, Teacher’s, Courvoisier, Canadian Club, Sauza and Maker’s Mark – as well as Rising Star brands that include Sourz and Laphroaig, and Local Jewel brands such as Whisky DYC and Larios. Beam is driving growth in EMEA by building its brands and introducing innovative new products in its markets, including Red Stag by Jim Beam and Sourz Raspberry. The company amplifies its distribution scale in certain markets through the Maxxium alliance with The Edrington Group.
About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam® Bourbon, Maker's Mark® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher's® Scotch Whisky, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos ™ Tequila, Knob Creek® Bourbon, EFFEN® Vodka, Pucker™ Flavored Vodka, Larios® Gin, Whisky DYC®, DeKuyper® Cordials, and Skinnygirl® Cocktails. The Beam portfolio includes 10 of the world’s top 100 premium spirits brands and some of the industry’s fastest growing innovations. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2010 sales of $2.7 billion on volume of 33 million 9-liter cases.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.
© 2011 Beam Inc., Deerfield, IL.