Custom Bottle Design with Textured Football Sleeve Celebrates EFFEN’s Partnership with Rapper and Entrepreneur 50 Cent
Deerfield, IL (January 20, 2016) – EFFEN® Vodka and celebrity brand partner 50 Cent are proud to unveil a custom limited edition bottle this month. This one-time-only offering, made in a single production run, features EFFEN’s original super-premium vodka wrapped in a custom, textured football sleeve, complete with 50 Cent’s golden stamp of approval – his signature and logo.
“EFFEN is the perfect example of LIQUID LUXURY®, and it’s taking over,” said rapper and entrepreneur 50 Cent. “This limited edition football bottle will raise the game for your football party.”
In 2015, EFFEN Vodka established a partnership with 50 Cent, whose business and marketing smarts, influential networks, passion and high energy are helping to grow the brand. This collaboration, which includes integrations in social media, retail programming and brand-sponsored events, as well as in 50’s performances, music videos and network, has already succeeded in introducing EFFEN (Dutch for “smooth”) to thousands of new, legal-purchase-age fans.
“50 Cent is one of the hardest-working businessmen out there and has played an integral role in the triple-digit growth of EFFEN Vodka this past year,” said Jason Dolenga, Senior Brand Director, Vodka at Beam Suntory. “We’re excited to launch this limited edition football bottle to give our fans a taste of the exciting things to come from EFFEN and 50 Cent in the future.”
EFFEN Vodka’s limited edition bottle will be available at select retailers nationwide this month with a suggested retail price of $35.99 for a 750 ml bottle. Made from 100% premium wheat, using a continuous distillation process, EFFEN Vodka is crisp and smooth, creating a clean taste on the palate. Bottled at 80 proof, EFFEN Vodka is a true example of LIQUID LUXURY®. For more information on EFFEN Vodka, please visit www.effenvodka.com.
About EFFEN® Vodka
EFFEN® Vodka is a super-premium vodka whose name means smooth, even and balanced in Dutch. It is made from 100% premium wheat, which results in a silky, smooth liquid. The stylish rubber sleeve is carefully affixed to each bottle, further demonstrating EFFEN's commitment to providing a super-premium vodka with a modern design. The EFFEN line includes EFFEN® Vodka, EFFEN® Cucumber Vodka, EFFEN® Black Cherry Vodka and EFFEN® Dutch Raspberry Vodka. EFFEN is sold nationwide and is available in 50ml, 375ml, 750ml and 1.75L bottles.
About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
EFFEN® Vodka, 100% neutral spirits distilled from wheat grain, 40% alc./vol. (80 proof) and Flavored Vodkas, distilled from grain, 37.5% alc./vol. (75 proof)
© 2016 EFFEN Import Company, Deerfield, IL
All trademarks are property of their respective owners.
DBC PR + Social Media