Named in Tribute to the Resiliency of the St. Croix Community, the Newest Expression Will Raise Funds for Hurricane Relief
Chicago, Ill. (November 13, 2018) – Cruzan® Rum, producer of some of the world’s finest aged rums, is proud to announce the launch of Cruzan® Hurricane Proof™ Rum as the newest addition to the brand’s portfolio. Bottled at 137 proof in acknowledgement of the wind speeds of the category 5 hurricane that swept through the brand’s home island of St. Croix last year, Cruzan Hurricane Proof offers a clean and smooth flavor profile due to the low levels of fusel oils with which this rum is crafted. As part of Cruzan’s dedication to contributing to the Island Spirit Fund, of which Cruzan is a founding sponsor, Cruzan will donate $1 to the Fund for each case of this rum sold, meaning every bottle purchased will provide aid and support to communities adversely impacted by hurricanes in the U.S. Virgin Islands and across the United States.
“We’re proud to introduce Cruzan Hurricane Proof just in time for the giving season as a way to drink well and give back,” said Gary Nelthropp, Cruzan Rum’s Master Distiller. “We’ve named our newest expression as a nod to the resilience of our community in the wake of last year’s devastating storms. We look forward to continuing to support the Island Spirit Fund and the important work it makes possible into 2019 and beyond.”
Created in the aftermath of the destruction caused last year by Hurricanes Maria and Irma, the Island Spirit Fund supports short-and long-term disaster relief efforts in the U.S. Virgin Islands and across the United States, helping rebuild and reinvigorate communities impacted by storms of all kinds. To-date, the Fund has raised nearly $1 million through individual donations, Cruzan’s case matching program, and the generous case-matching donation commitments from several distributor partners.
Cruzan Hurricane Proof’s clean and smooth flavor makes it the perfect gift for any rum lover this holiday season, as the rum makes a welcome addition to any classic rum cocktail or frozen beverage, or in the brand’s signature cocktail, the Cruzan Hurricane Hot Toddy.
Cruzan® Hurricane Hot Toddy
• 1 ½ parts Cruzan® Dark Rum
• ½ part Cruzan® Hurricane Proof™ Rum
• ½ part lemon juice
• ½ part cane syrup
• 1 dash Angostura bitters
• Hot water
• Prepare a mug by rinsing it with boiling water and pouring the water out.
• Add the cane syrup and hot water and stir until dissolved.
• Add remaining ingredients and more hot water and stir gently to combine.
Cruzan Rum fans will recognize the high-quality craftsmanship they’ve come to expect of the brand reflected in this new spirit. Alongside every Cruzan Rum expression, Cruzan Hurricane Proof Rum joins the ranks as one of the cleanest-tasting rums in the industry.
Cruzan Hurricane Proof Rum is now available nationwide with a Suggested Retail Price of $19.99 for a 750ml bottle.
In 2019, Cruzan Rum will continue to support the Island Spirit Fund through the brand’s case-matching donation program and will also continue to absorb the cost of all transactional fees associated with all donations to the Island Spirit Fund, so that 100 percent of donors’ generosity goes directly to communities in need. In the wake of additional needs on the U.S. mainland after this year’s Hurricanes Florence and Michael, Cruzan will also set aside a portion of donations through the Island Spirit Fund to be allocated to relief organizations mobilizing ahead of future inbound storms, in order to offer immediate relief and aid once these storms have passed.
For more information about Cruzan Hurricane Proof Rum and the Island Spirit Fund, please visit www.islandspiritfund.org or CruzanRum.com, or engage with us on social media via www.facebook.com/CruzanRum or Instagram @CruzanRum.
Please consume Cruzan Hurricane Proof responsibly.
About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies,
Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
About Cruzan Rum Distillery
Named for the people of St. Croix (Crucians), Cruzan Rum Distillery is a quality spirit, crafted for consumers to embrace all of life’s flavors surrounded by quality people. Cruzan Rum, distilled by the Nelthropp family, who has called the island home for eight generations, is a better tasting rum due to its ingredients and a unique five-column distillation process. Cruzan touts one of the cleanest-tasting rums in the industry – a characteristic derived from crafting a spirit with low levels of fusel oils, a by-product of the fermentation process which, if not removed, can taint the smell and taste of the rum.
The Cruzan portfolio of rums includes Cruzan® Aged Dark Rum, Cruzan® Aged Light Rum, Cruzan® Single Barrel Rum, Cruzan® Estate Diamond™ Aged Dark Rum, Cruzan® Estate Diamond™ Aged Light Rum, Cruzan® Black Strap Rum, and 16 flavored rums infused with natural flavors, such as coconut, mango, black cherry and pineapple. Cruzan Single Barrel Rum and Cruzan Aged Dark Rum were most recently recognized with gold medals in the 2017 Rum Masters awards, a prestigious blind taste-testing competition that chooses the best among rums worldwide in the light, dark, extra-aged, super-premium, and flavor categories.
Ashley Lawless Sam Melcher
Beam Suntory MULTIPLY
(312) 549-4855 (646) 499-3322
Beam Suntory MULTIPLY
(312) 549-4855 (646) 499-3322