The Don’t Hurry Rum™ Announces Line of Premium Aged Expressions
Deerfield, Ill. (September 9, 2013) – This month, Cruzan® Rum unveils the Cruzan® Distiller’s Collection, a line of super-premium, blended aged rums. Comprised of Cruzan® Estate Diamond® Dark Rum and the new Cruzan® Estate Diamond® Light Rum, along with the popular Cruzan® Single Barrel Rum, the collection stays true to the spirit of The Don’t Hurry and doesn’t rush the aging process, waiting until each rum is aged to perfection.
The Cruzan Estate Diamond rums were originally created by Hardy Nelthropp, who served as Cruzan Master Distiller from 1959-2007 and bottled the rum to share with his close friends on St. Croix. Each rum is aged between five and 12 years and, like all Cruzan rums, is made from tropical rainwater, high-quality molasses and distilled to be the cleanest-tasting rum on the market.
“I’m thrilled for Cruzan fans to experience our Distiller’s Collection,” said Gary Nelthropp, President and Master Distiller of Cruzan Rum. “We take great pride in the craftsmanship of our aged rums, and the Cruzan Distiller’s Collection offers consumers the opportunity to enjoy some of my family’s favorite expressions.”
Cruzan Estate Diamond Light Rum is carefully charcoal filtered and contains subtle vanilla and oak cask flavors, while Cruzan Estate Diamond Dark Rum is expertly crafted to bring out the complex flavor of barrel-aged rum. Cruzan Single Barrel Rum, one of the most awarded aged rums on the market, uses a unique blend of vintage rums that have been aged for up to 12 years and bottled one cask at a time. The term “single barrel” refers to the fact that after its initial aging, the rum is picked and blended before it is barreled for a second time in new American oak barrels and slowly aged again. All three rums are equally enjoyable neat, on the rocks or as a base in classic cocktails. Jesse Card, Master Mixologist for Cruzan Rum, created the following recipes to introduce the new collection to cocktail lovers:
Cruzan® Fig Pie
Method: Combine all ingredients over ice in a shaker. Shake hard for 15 seconds, double strain into a chilled coupe glass. Garnish with grated nutmeg & skewered fig.
Cruzan® Winter Break
Method: Combine rum, pineapple juice and Muscovado syrup in a toddy glass and stir. Slowly add tea to the glass and garnish with fresh grated cinnamon and stick.
Method: Combine ingredients and shake with ice in a mixing glass until chilled. Stir in and pour into a cocktail glass (a sugar-rim garnish is optional.)
All three products in the Distiller’s Collection are available nationwide. Cruzan Estate Diamond Light Rum and Estate Diamond Dark Rum have a suggested retail price of $19.99 per 750ml bottle, and Cruzan Single Barrel Rum features a suggested retail price of $29.99 per 750ml bottle. The Distiller’s Collection joins the Cruzan portfolio of rums that include Cruzan Aged Light Rum, Cruzan Aged Dark Rum, Cruzan Black Strap Rum, Cruzan 151 Proof Rum, Cruzan 9 Spiced Rum and 13 flavored rums infused with natural flavors, such as vanilla, key lime, passion fruit, coconut, mango and strawberry. For more information, please visit www.CruzanRum.com, www.YouTube.com/CruzanRum, like us on Facebook.com/CruzanRum or follow us on Twitter @CruzanRum.
About Cruzan® Rum
Named for the people of St. Croix (Crucians), Cruzan® Rum is synonymous with the spirit of the island whose unpretentious and authentic lifestyle proves that life – like our rum – is more enjoyable when you embrace the “Don’t Hurry” and sit back, relax and take things one sip at a time. The Nelthropp family, who has called St. Croix home for eight generations and runs the distillery to this day, crafts each of its rums with natural ingredients and a five-column distillation process. Cruzan® also touts one of the cleanest-tasting rums in the industry – a characteristic derived from crafting a spirit with low levels of fusel oils, a by-product of the distillation process which, if not removed, can taint the smell and taste of the rum.
About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.