Pioneer of the Flavored Rum Category Shakes Up the Rum Cream Market with Cruzan® Velvet Cinn™
Deerfield, Ill. (August 1, 2013) – Cruzan® Rum unveils its latest innovation, Cruzan® Velvet Cinn™, to fill the need for a premium rum option in the rapidly growing rum horchata market. Now available nationally, Cruzan Velvet Cinn features fine Cruzan Rum with the addition of rich, sweet dairy cream and a smooth cinnamon flavor.
Cruzan Rum is made from tropical rainwater and high-quality molasses and is distilled to be the cleanest-tasting rum on the market. Crafted by Cruzan Master Distiller Gary Nelthropp, whose family has been making rum on the island of St. Croix for generations, Cruzan Velvet Cinn stands out among other horchatas. In addition to containing Cruzan Rum, it combines the flavors of bakery cinnamon and rich dairy for a smooth and creamy combination reminiscent of cinnamon toast. Velvet Cinn also has a higher proof than others in the category.
“As rum horchatas gain in popularity and presence, Cruzan Rum saw the opportunity in the marketplace to develop a premium rum horchata option. Velvet Cinn makes an excellent addition to our exceptional portfolio and fills a need in the marketplace for a premium cream rum liqueur,” said Nabil Wanna, Senior Brand Manager of Rum at Beam Inc. “It fits right in with our expansion of flavors and provides rum horchata lovers with a high-quality alternative.”
Horchata is a milky drink that originates from Mexico and is especially popular when mixed with rum. Cruzan Velvet Cinn takes the naturally sweet flavor a step further by adding a robust and lingering taste of cinnamon. Cruzan Velvet Cinn can be enjoyed on its own, mixed in a shot or in a cocktail. Jesse Card, Cruzan’s Master Mixologist, created the following recipes to introduce the new flavor:
Cruzan® Cinnful Cherry
Method: Combine all over ice, stir, pour into shot glass.
Cruzan® Cinnful Martini
Method: Combine Cruzan Velvet Cinn, Cruzan Aged Dark Rum & Blood Orange Liqueur in a tumbler over ice & stir for 15 seconds. Strain into a chilled martini glass. Float a small amount of DeKuyper® Hot Damn!® Liqueur on top & finish with a flamed orange zest.
Cruzan Velvet Cinn is now available with a suggested retail price of $19.99 per 750ml bottle. It joins the Cruzan portfolio of rums that include of Cruzan Aged Light Rum, Cruzan Aged Dark Rum, Cruzan Black Strap Rum, Cruzan Single Barrel Rum, Cruzan 151 Proof Rum, Cruzan 9 Spiced Rum and 13 other flavored rums infused with natural flavors, such as vanilla, coconut, key lime, passion fruit, mango and strawberry. For more information, please visit www.CruzanRum.com, www.YouTube.com/CruzanRum, like us on Facebook.com/CruzanRum or follow us on Twitter @CruzanRum.
About Cruzan® Rum
Named for the people of St. Croix (Crucians), Cruzan® Rum is synonymous with the spirit of the island whose unpretentious and authentic lifestyle proves that life – like our rum – is more enjoyable when you embrace the “Don’t Hurry” and sit back, relax and take things one sip at a time. The Nelthropp family, who has called St. Croix home for eight generations and runs the distillery to this day, crafts each of its rums with natural ingredients and a five-column distillation process. Cruzan® also touts one of the cleanest-tasting rums in the industry – a characteristic derived from handcrafting a spirit with low levels of fusel oils, a by-product of the distillation process which, if not removed, can taint the smell and taste of the rum.
About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.