“Big Man, Small Batch”: New Batch Label Honors Founder’s Legacy
Clermont, KY (February 11, 2015) – Booker’s® Bourbon is proud to unveil the inaugural batch of its limited-edition collection celebrating founding distiller Booker Noe’s legacy as the father of small batch bourbon. One of the few bourbons available today bottled straight from the barrel, Booker’s ® Bourbon will now feature limited-edition labels inspired by Booker Noe’s love of bourbon, family and the spirit of experimentation. These commemorative releases will be available in limited quantities throughout the year.
Booker’s® Bourbon Batch 2015-1, named “Big Man, Small Batch,” features a custom label inspired by the iconic visual of Booker sipping bourbon in his rocking chair with his dog Dot by his side. The batch’s name honors Booker’s role in the creation of small batch bourbons and the larger-than-life personality for which he was known.
“Booker’s® was founded on my dad’s dedication to making the very best bourbon there is, and I’m proud to honor him with this limited-edition collection,” said Fred Noe, Beam’s 7th Generation Master Distiller and 2013 Bourbon Hall of Fame Inductee. “‘Big Man, Small Batch’ is the first batch to feature these new labels, giving our fans a little more insight into who my dad was and his love for creating great bourbon!”
Uncut like all Booker’s® Bourbon batches before it, “Big Man, Small Batch” is now available in limited quantities. Bottled at 128.7 proof, “Big Man, Small Batch” was selected with the following characteristics:
Each batch of Booker’s® Bourbon is hand-selected by Fred Noe to ensure every bottle contains a robust, full-bodied whiskey that matches Booker’s whiskey preference. Noe also calls on the expertise of “Booker’s® Bourbon Roundtable”, an exclusive panelist group consisting of top whiskey experts, enthusiasts and writers, to help select batches throughout the year - a tradition that will continue for the limited-edition collection.
About Booker’s® Bourbon
Booker’s® Bourbon was inspired by a 200-year-old family tradition and came to life when Booker Noe selected the first bottles of Booker’s as holiday gifts for his friends and family. With its instant popularity within Noe’s close circle, Booker’s Bourbon was soon after bottled and made available on shelves for everyone to enjoy. Booker’s Bourbon is one of the only bourbons bottled straight-from-the-barrel at its natural proof, which varies from batch to batch. Crafted in small batches and aged for six to eight years in charred oak barrels, which are stored in the center of the rack house, Booker’s Bourbon is hand-selected barrel-by-barrel by Fred Noe to ensure every bottle contains a robust, full-bodied whiskey that has a taste, aroma and proof that matches Booker’s whiskey preference.
For more information on Booker’s Bourbon, visit: http://www.BookersBourbon.com.
About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the flagship Jim Beam bourbon and Yamazaki Japanese whisky, as well as world renowned premium brands including Maker’s Mark and Knob Creek bourbons, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur. The company generates annual worldwide sales exceeding $4 billion excluding excise taxes.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and entrepreneurial culture. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.