Whiskey Experts Take Part in Beam Family Tradition with Master Distiller Fred Noe
Clermont, KY (November 25, 2014) – Booker’s® Bourbon announces the release of Batch No. 2014-6, hand-selected by Fred Noe, Beam’s 7th Generation Master Distiller, and the “Booker’s Bourbon Roundtable” of whiskey writers and experts. Batch No. 2014-6 was selected by secret ballot vote at the Noe family home in Bardstown, Kentucky where the brand’s namesake, Booker Noe, tasted each new batch of Booker’s Bourbon with friends and family.
In honor of the 25th anniversary of the uncut, unfiltered bourbon, the Booker’s Bourbon Roundtable paid homage to Booker’s tasting tradition of gathering personal friends around his kitchen table to choose the next batch. This selection marked the first time the Roundtable came together for a live, in-person tasting; they had previously selected all batches through virtual tastings.
“We brought the group to Kentucky to select their last batch of the year in the best way we knew how – by getting together at my dad’s house to taste his favorite bourbon,” said Fred Noe. “Booker’s was founded on my dad’s love for great bourbon, so by bringing the Roundtable together at his house, we were able to keep his tasting traditions alive.”
The Roundtable panelists – an exclusive group consisting of top whiskey experts, enthusiasts and writers – who hand-selected Batch No. 2014-6 with Fred Noe and Booker’s grandson, Freddie Noe, included the following members:
Currently available nationwide, Booker’s® Bourbon Batch No. 2014-6, the second to last batch of 2014 and the Roundtable’s last selection this year, was chosen based on the following characteristics:
About Booker’s® Bourbon
Booker’s® Bourbon was inspired by a 200-year-old family tradition and came to life when Booker Noe selected the first bottles of Booker’s as holiday gifts for his friends and family. With its instant popularity within Noe’s close circle, Booker’s Bourbon was soon after bottled and made available on shelves for everyone to enjoy. Booker’s Bourbon is one of the only bourbons bottled straight-from-the-barrel, uncut and unfiltered, and bottled at its natural proof, which varies from batch to batch. Crafted in small batches and aged for six to eight years in charred oak barrels, which are stored in the center of the rack house, Booker’s Bourbon is hand-selected barrel-by-barrel by Fred Noe to ensure every bottle contains a robust, full-bodied whiskey that has a taste, aroma and proof that matches Booker’s whiskey preference.
For more information on Booker’s Bourbon, visit: http://smallbatch.com/bookers.
About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the flagship Jim Beam bourbon and Yamazaki Japanese whisky, as well as world renowned premium brands including Maker’s Mark and Knob Creek bourbons, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur. The company generates annual worldwide sales exceeding $4 billion excluding excise taxes.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and entrepreneurial culture. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.