Jim Beam Kentucky Dram is a limited edition which will drive interest in premium bourbons, a focus for growth in the category
Beam Suntory is to launch Jim Beam Kentucky Dram, a premium bourbon infused with highland Scotch whisky. Inspired by the brand’s adventurous forefathers, the distillers who travelled from Scotland, Jim Beam Kentucky Dram is a limited edition which will drive interest in premium bourbons, a focus for growth in the category.
The new product, which is to be released exclusively in global travel retail and appear in store from July, is made with Kentucky Straight Bourbon Whiskey expertly blended with a touch of peaty Highland Scotch, resulting in the time-honoured taste of Jim Beam with a hint of something new. At 40% ABV, the smokey flavour of the Scotch enriches the smooth vanilla and oaky notes of the bourbon. It is recommended to be served neat, on the rocks or in a cocktail, such as a Dram Manhattan.
Encased in a premium gift tin, Jim Beam Kentucky Dram commands standout on shelf and introduces consumers to the seven generations of Jim Beam master distillers since 1795. The packaging tells the story of T Jeremiah Beam who took on the family business in 1943 and travelled the world, fulfilling his ambition to bring a taste of home to Americans stationed abroad, transforming the brand forever.
Beam Suntory’s Marketing Director, Michael Cockram says: “We are committed to inspiring consumers to discover the rich history of Jim Beam, the #1 bourbon in the world. Jim Beam Kentucky Dram celebrates Jim Beam’s globetrotting heritage, honouring in particular its Scottish ancestry.
“Bourbon is growing at a phenomenal rate across the globe and with our retail partners we are committed to building the category, focusing on premiumisation, enhancing the shopping experience and educating drinkers on bourbon’s heritage.
“The launch of this product will provide not only something unique for consumers in travel retail but also elevate bourbon, by inviting consumers who already enjoy it to explore the category at a higher level.”
Beam Suntory has one of the largest whisk(e)y portfolios globally, comprising leading brands across bourbon, Japanese, Irish and Canadian whiskies and Scottish malts and blends.
About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.