Chicago, Sept 10 – As a founding member of the International Alliance for Responsible Drinking (IARD), Beam Suntory today underscored significant progress towards the Beer, Wine & Spirits Producers’ Commitments to reduce alcohol misuse. Earlier today, IARD released an independently audited report on the producers’ progress against key commitments to help combat alcohol misuse made five years ago.
Key accomplishments include:
• More than half a billion people (546 million) reached with responsibility programming between 2014 and 2017 through media and social channels
• Members supported an average of 347 drinking and driving prevention programs per year between 2014 and 2017
• A 66% increase in the number of local responsible retailing initiatives between 2014 and 2017
“As a world leader in premium spirits, Beam Suntory’s commitment to responsible consumption is fundamental to everything we do,” said Beam Suntory Chairman and CEO Matt Shattock. “We are proud of our global efforts to reduce alcohol misuse, and we are committed to doing even more. We will continue supporting evidence-based programs that target the biggest problems, recognizing that partnership with multiple stakeholders is the most effective path to achieving the goals that we share to reduce alcohol misuse.”
Beam Suntory Partners
As the world’s third-largest premium spirits company, Beam Suntory promotes responsible consumption, through platforms such as Drink Smart, the company’s proprietary program to provide consumers with the facts to make informed choices about alcohol, and support of evidence-based programs that tackle the most critical issues relating to alcohol misuse.
Beam Suntory partnerships include:
Beam Suntory is a founding sponsor of the National Center for DWI Courts, a non-profit organization leading the expansion of DWI courts in the United States. Repeat offenders are responsible for the vast majority of fatal crashes on American roadways. DWI courts hold these offenders strictly accountable, with close supervision and connections to treatment services for underlying substance abuse or mental health disorders. DWI courts reduce recidivism by as much as 60 percent and DWI offenders who complete the program are as much as 19 times less likely to reoffend compared to offenders in the traditional system.
The Foundation for Advancing Alcohol Responsibility (Responsibility.org)
Beam Suntory and industry peers support Responsibility.org, which has developed “Ask, Listen, Learn,” a science-based teaching program that provides resources for teachers, school counselors, nurses, other educators, and parents. The initiative teaches children aged between nine and 14 years about the dangers and consequences of underage drinking. “Ask, Listen, Learn: Kids and Alcohol Don’t Mix” is a free, digital suite of educational resources, including animated videos, lesson plans, interactive classroom activities, and resources for parents.
The Scottish Alcohol Industry Partnership (SAIP)
Through SAIP, Beam Suntory and industry peers partnered with the Scottish government and police to deter adults from buying alcohol on behalf of minors through advertising, education, and law enforcement support. Scottish police reported incidents of drinking in public areas down 51%, and youth disorder incidents reduced by 10% during the pilot window. The program may eventually roll out across Scotland.
The Asia Pacific International Wine and Spirits Alliance (APIWSA)
Through APIWSA, Beam Suntory and industry peers have partnered with the Cambodian government to establish the “Cambodia Responsible Alcohol Marketing and Communication Code of Conduct,” which sets forth common standards supported by major international alcohol producers, such as statements on alcohol strength, alcohol misuse, and not targeting underage consumers.
About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
© 2018 Beam Suntory Inc., 222 W Merchandise Mart Plaza, Chicago, IL 60654.