Set to shake-up the cognac category, this new release offers travel retail customers a unique and intriguing bottling that is set to appeal to wider premium brown spirit drinkers.
WEDNESDAY 4 OCTOBER – Beam Suntory has launched the revolutionary Courvoisier® Sherry Cask Finish, a rich and complex cognac which has been matured in ex-sherry casks developing additional layers of flavour. Set to shake-up the cognac category, this new release offers travel retail customers a unique and intriguing bottling that is set to appeal to wider premium brown spirit drinkers.
Having searched for inspiration for new tastes across the world, Patrice Pinet, Courvoisier®’s Master Blender, discovered a technique that, when applied to cognac, releases unprecedented layers of intensity that appeal to traditional cognac drinkers as well as malt whisky drinkers and those looking for something different.
Courvoisier® Sherry Cask Finish is the first bottling in Courvoisier®’s innovative Masters Cask Collection and it celebrates the magic of maturing, pushing the boundaries of the category. Having first matured in French Limousin oak casks for years to develop its iconic taste, the cognac undergoes a second maturation in ex-sherry casks, building additional layers of flavour for a subtly sweeter, complex cognac and a lingering finish. This revolutionary liquid has been awarded Gold at The Luxury Spirits Masters awards 2017.
Deep golden in colour, on the nose there are bold aromas of carnation, orange peel, cloves and hazelnut developing into subtle layers of grilled almonds and honey with rich dried fruits and walnuts on the palate to created this smooth, full-bodied cognac. Courvoisier® Sherry Cask Finish is delicious on its own or served long with tonic and a few dashes of angostura bitters, making it a diverse and versatile spirit perfect for any drinking occasion.
This innovative cognac is available in a 70cl bottle and is presented in a luxurious, golden wood effect box evoking the rich Spanish sherry casks that the liquid has been aged in, with batch number and master blender signature featured prominently to honour the process, age and craftsmanship that has contributed to producing the liquid.
Courvoisier Sherry Cask Finish is available in Europe Travel Retail and Asia Pacific Travel Retail.
Fernando De Vicente Meiras, Senior Global Travel Retail Marketing Manager, says: “Courvoisier is committed to re-energising cognac, pushing the boundaries of this heritage category by delivering exceptional liquids and limited-edition releases, and with the launch of Courvoisier Sherry Cask Finish we are doing just that. This innovative spirit has been born out of the craftsmanship of our Master Blender and his love of oak, and shows that cognac can be exciting and appeal to a wider audience.”
Courvoisier® has built an international reputation for producing one of the finest cognacs over almost two centuries. Its entrepreneurial founders, Louis Gallois and Emmanuel Courvoisier®, founded the brand in Paris in the early 1800s. As the business flourished, it gained renown and acclaim citywide before becoming the supplier to Emperor Napoleon III.
The story continued during the Paris Golden Age, a time of glamour, optimism and decadence, when Courvoisier® was one of the toasts of choice at the inauguration of the Eiffel Tower in 1889. As a result it became a celebratory drink of choice during this innovative and progressive period.
Courvoisier® continues its relationship with celebration today as it encourages consumers to take the time to mark their achievements and raise a toast.
The Luxury Spirits Masters awards 2017 | Courvoisier Sherry Cask Finish | Gold
About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.