Albert Baladi Promoted to Chief Operating Officer & President of Americas Region; Pryce Greenow Promoted to President of International Region

Corporate and Financial News


Chicago, Illinois, November 2, 2017 – Beam Suntory today named Albert Baladi, currently President of its International region, to the newly created position of Chief Operating Officer and President, Americas. In this role, Baladi will oversee Beam Suntory’s global commercial operations while also leading the Americas region. Tim Hassett, who has served as President of the Americas region for the past three years, has made a personal decision to become CEO of a start-up company outside the spirits industry. Succeeding Baladi as President, International will be Pryce Greenow, who is currently Senior Vice President, EMEA. 

“We are pleased to make these important appointments from our own leadership pipeline, and I’m confident these moves will set us up for continuity, sustained momentum and tremendous future success,” said Matt Shattock, Chairman & CEO of Beam Suntory. “While we are sorry to see Tim leave, Albert is ideally suited for this expanded leadership role. Albert has built and led his teams with great passion to deliver impressive market-beating performance across a broad and diverse range of countries. Pryce’s career progression and strong track record of results position him perfectly to lead our International region.” 

Albert Baladi is a 30-year consumer-packaged-goods veteran who has led the company’s International region for the past two-and-a-half years. He joined Beam Suntory from Yum! Brands in 2011 as President of EMEA, before becoming President, International in 2015 when the company combined management of its EMEA and Asia Pacific businesses. Baladi has held positions of increasing responsibility throughout his career, including at Yum! Brands, PepsiCo and Procter & Gamble, and has spent more than a decade working in the United States during that time. Baladi earned his preparatory degree from the Ecole Polytechnique Lausanne and received his business degree from HEC Lausanne, both located in Switzerland. Baladi will be based in Chicago and report to Shattock. 

Pryce Greenow has developed a breadth and depth of global experience and a strong track record of results in his 13 years at Beam Suntory. Prior to his current position, Greenow’s commercial leadership roles included MD of Developed Europe, MD of Emerging Markets in South America, and Group General Manager of the US & Mexico. His previous positions include GM Mixables, GM West US and VP of Channel Management. Greenow joined the company in 2005 with the acquisition of Allied Domecq.

Earlier in his career, Greenow spent seven years in the British Army where he rose to the rank of Captain. He is a graduate of the University of Bristol and earned his MBA at Harvard Business School. He will remain based in Madrid and report to Baladi. 

Baladi and Greenow will serve on the Beam Suntory Executive Leadership Team, and both appointments are effective immediately. 

About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur. 

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit and