BEAM JOINS OPERATION HOMEFRONT IN HOLIDAY MEALS PROGRAM FEEDING 7,500 MILITARY FAMILIES
Deerfield, Ill. – Dec. 20, 2013 – For the fifth consecutive year, Beam Inc. (NYSE: BEAM), a leading global premium spirits company, has joined with Operation Homefront as a partner for the Holiday Meals for Military program, which will provide 7,500 holiday meals to military service members and their families at 22 bases nationwide this month.
Beam, and its flagship Bourbon brand, Jim Beam, founded the Holiday Meals for Military program in 2009 to help ease the burden that service members and their families often experience during the holidays. Now in its fifth year, the Holiday Meals program has grown from initially providing 500 meal kits in 2009 to providing 7,500 this holiday season – reaching 15 times more military families than the first event five years ago.
“As part of our ongoing commitment to Operation Homefront and the military, Beam is honored to be a key partner in the Holiday Meals effort and celebrate the fifth year of the program by reaching more military families than ever before,” said Ken Ruff, VP of national accounts, on-premise for Beam. “Service men and women have given so much to our country; this is just one small way we can give back to them and share the spirit of the holidays.”
In a series of 22 giveaway events happening this month, Beam, Operation Homefront and key sponsors will distribute pre-packaged meal kits to military families stationed at bases nationwide, including Fort Campbell and Fort Knox in Kentucky, where Beam produces more than 60% of its volume; Great Lakes Naval Base, near Chicago and close to Beam’s global headquarters; and several other large military communities. In addition to helping secure sponsors and volunteers, Beam will donate $25,000 to the cost of the pre-packaged meal kits, which contain all the grocery items needed for a full holiday meal and more.
“Operation Homefront has been proud to partner with Beam on several charitable efforts since 2008, the Holiday Meals program being a great example of the incredible impact that can result,” said Jim Knotts, President and CEO of Operation Homefront. “We have significantly expanded our reach every year for the past five years, and we look forward to working together to support even more of our nation’s military families in the future.”
Since 2008, Beam has worked closely with Operation Homefront, an organization that provides emergency financial aid and other assistance to the families of service members and wounded warriors. Beam has donated more than $2.5 million to the cause since their partnership began.
For more information on Holiday Meals for Military events or to join Beam in support of this cause, please visit www.HolidayMealsForMilitary.org.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.