In this role, Greenow will be responsible for identifying, evaluating and driving growth opportunities for Beam’s portfolio of brands across attractive South American markets
Deerfield, Ill. – June 25, 2013 – Beam Inc. [NYSE:BEAM], one of the world’s leading premium spirits companies, has appointed Pryce Greenow to the newly created position of Managing Director Emerging Markets, South America. In this role, Greenow will be responsible for identifying, evaluating and driving growth opportunities for Beam’s portfolio of brands across attractive South American markets.
“Our business in South America continues to be ripe with long-term opportunity for Jim Beam Bourbon, Teacher’s Scotch Whisky and our other ‘Power Brands’ in the emerging market economies of Brazil, Chile, Argentina and other promising markets as we enhance our route-to-market and step up investment,” said Phil Baldock, president of Beam’s APSA (Asia-Pacific/South America) Region. “We look forward to benefiting from dedicating Pryce’s strong commercial, marketing and business acumen to further strengthening our growth platform in South America.”
Greenow’s career at Beam spans eight years in an array of sales and marketing leadership positions with increasing responsibility. Most recently, Greenow served as Vice President Group General Manager for the U.S. and Mexico, a commercially-focused role with additional responsibilities for Strategy, Activation and Revenue Management for the North American region. Greenow has also led significant business integration projects at Beam, including for the acquisitions of Skinnygirl Cocktails in 2011 and Pinnacle Vodka in 2012.
Greenow will be relocating from Chicago to South America over the next several months. His appointment is effective July 15.
About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.