Innovative Whiskey Offers the Best of Both Worlds, Artfully Marrying Rye and Bourbon
Clermont, KY (July 12, 2018) – Basil Hayden’s® Bourbon, one of the fastest growing super-premium bourbons on the market, proudly announces the limited time release of Basil Hayden’s® Two by Two Rye. An unprecedented blend of two Kentucky Straight Rye Whiskies and two Kentucky Straight Bourbon Whiskies, Basil Hayden’s Two by Two Rye breaks category norms to offer whiskey fans the best of both worlds: the full spiciness of rye, complemented by the sweet characteristics and finish of bourbon.
Two by Two Rye offers a premium blend of two ryes and two bourbons, which have been artfully combined to find the perfect complement in one another. With a balance of 5-year-old Kentucky Straight Rye, a 7-year-old “high-rye” Kentucky Straight Rye, a 13-year-old Kentucky Straight Bourbon, and a 6-year-old Kentucky Straight Bourbon, the result is a wholly unique whiskey that makes a name for itself in the category and remains approachable to discover at 80 proof.
“Basil Hayden’s has always been known for its distinctive spicy finish, so innovating in the rye category continues to be an exciting venture for the brand, especially as interest in the category grows exponentially,” said Rob Mason, Vice President Marketing, Whiskey at Beam Suntory. “While Basil Hayden’s Two by Two Rye upholds our trademark spice and approachability, this blend also challenges the status quo and encourages fans to discover the versatility of rye.”
Basil Hayden’s Two by Two Rye continues the brand’s pursuit of innovating within the rye whiskey category and launching unique liquids in the market. The launch of Basil Hayden’s Two by Two Rye builds on momentum set by two recent launches, including Basil Hayden’s Rye Whiskey and Basil Hayden’s Dark Rye. Both were met with impressive reception and acclaim, with Basil Hayden’s Rye Whiskey being awarded “Rye Whiskey of The Year” at the 2017 New York International Spirits Competition.
Best enjoyed sipped neat or on the rocks, Basil Hayden’s Two by Two Rye features the following characteristics:
• Proof: 80
• Color: Golden Honey
• Aroma: Rich caramel and brown sugar with a sumptuous, woody rye flavor profile
• Body: Smooth, medium-bodied
• Taste: A balanced blend of sumptuous rye and brown sweets with an ample woody accent
• Finish: A pleasant, long lingering warmth
• Blend Overview: An intriguing blend of 5-year-old Kentucky Straight Rye, 7-year-old “high-rye” Kentucky Straight Rye, 13-year-old Kentucky Straight Bourbon, 6-year old Kentucky Straight Bourbon
Basil Hayden’s Two by Two Rye is now available nationwide for a limited time with a suggested retail price of $44.99 for a 750mL bottle. Look for it packaged in a light tan and deep green, hand-applied parchment bib and wrapped with the copper belt iconic to Basil Hayden’s.
For more information about this release, visit www.basilhaydens.com or contact firstname.lastname@example.org.
About Basil Hayden's®
Basil Hayden's is known for standing out in the crowd. The distinctive flavor of Basil Hayden’s Bourbon was originally inspired by the legend of a family recipe said to date back to 1796 when Master Distiller Basil Hayden Sr. broke 'the rules' by mixing the spiciness of rye with the smoothness of corn to create a light-bodied, mixable and smooth bourbon. Today, Basil Hayden's is crafting its own story by providing a welcoming, yet versatile sipping experience for whiskey drinkers of all taste levels to share with friends and family. Beyond its flagship Basil Hayden’s Bourbon, the brand has pushed the boundaries of innovation in recent years, specifically exploring the unique taste profile of rye. These intriguing offerings have included the 2017 limited-edition release of Basil Hayden’s® Rye Whiskey and the permanent addition of Basil Hayden’s® Dark Rye.
About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.