Limited-edition Offering Shakes Up Tradition with Auchentoshan’s First Whisky Made by Bartenders, for Bartenders
Chicago, Ill (July 21, 2017): Auchentoshan®, the original city Single Malt Scotch Whisky, today announced the release of The Bartender’s Malt, a bespoke innovation comprised of a blend of whiskies selected by some the most innovative bartenders in the world. Developed by bartenders, for bartenders, this is the very first Auchentoshan Single Malt Scotch of its kind.
Auchentoshan has a bold, fearless approach to whisky and continually breaks convention in the industry by marrying traditional craft with progressive thinking to produce a triple distilled scotch that reflects its Distilled Different ethos. This dedication to forward-thinking was the driving force behind the creation of the New Malt Order - a collective of highly skilled bartenders from around the world who collaborated to produce The Bartender’s Malt.
“Each member of the New Malt Order has made an indelible mark on our Single Malt to create not just a new liquid but a new interpretation of our brand,” said Judith Giegerich, Senior International Brand Manager Malts for Beam Suntory. “We’re proud to champion the talents of dynamic bartenders from around the world who refuse to be constrained by tradition and look forward to sharing The Bartender’s Malt with the global bartending community.”
The New Malt Order team was responsible for every element of The Bartender’s Malt, from the careful selection of casked whisky to the packaging design and branding. The result is a Single Malt Scotch Whisky with the sweet and smoky aroma of apricots, honey and tobacco leaf, and a zesty yet smooth and delicate Auchentoshan taste. The Bartenders’ Malt is derived from a collection of whiskies matured in a diversity of oak, including American and European, as well as a variety of Sherry casks.
The New Malt Order was launched in 2016 to hero the best bartending talent from around the world. Twelve inaugural members were chosen from five countries to produce The Bartender’s Malt:
Auchentoshan The Bartender’s Malt is available in limited quantities nationwide, predominately in the on-trade, as well as at high end spirits retailers for a suggested retail price of $46.99 (750ml).
After 200 years of urban life in Glasgow, living through The Industrial Revolution, Auchentoshan is part of the city and the city is part of Auchentoshan. It is the only Single Malt Scotch Whisky to triple distil every last drop to create its delicate flavor. Smooth, yet gusty. Approachable, yet deep. Auchentoshan is the alternative malt for newcomers and whisky lovers alike.
About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.