ABV Brands rebrands as Beam Suntory South Africa

Beam Suntory assumed full ownership of its South African distributor in April 2018

Corporate and Financial News

ABV Brands rebrands as Beam Suntory South Africa

Cape Town, South Africa, 11 February 2019 – Following Beam Suntory’s announcement on 23rd April 2018 that it has assumed full ownership of its South African distributor, ABV Brands, the company is pleased to announce that as of 1st February 2019, ABV Brands has officially rebranded as Beam Suntory South Africa.  
Beam Suntory, the world’s third largest premium spirits company, completed its acquisition of ABV Brands on 18th April 2018, assuming full ownership of its route-to-market in South Africa. The existing ABV Brands team and business was subsequently fully integrated into Beam Suntory’s global business. Mark Pockele, formerly Beam Suntory’s Commercial Director for MEA, assumed the role of Managing Director, and ABV Brands’ Dan Hawkins remained as Commercial Director along with the existing management team.  
Since becoming part of Beam Suntory, the ABV Brands team has accelerated the growth of Beam Suntory’s portfolio in this important market, delivering triple-digit sales growth in 2018 and securing the #2 position for Courvoisier in the country’s vibrant Cognac category.  
Mark Pockele, MD of Beam Suntory South Africa, commented: “Today is a meaningful milestone for our business, as we officially become Beam Suntory South Africa. For the past 10 months, we have been focusing on our integration with Beam Suntory’s global business and growing our premium portfolio in this high-potential growth market.  
“As Beam Suntory South Africa, we will now be able to fully leverage our position as one of the world’s leading spirits businesses as we implement our ambitious growth strategy. We are proud to be part of the global Beam Suntory family, and to represent a company with such an extraordinary premium spirits portfolio and storied legacy here in South Africa.” 

Nell Murphy
International Communications Director, Beam Suntory
+44 (0) 7471148209 

About Beam Suntory Inc. 
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin, and Courvoisier cognac, as well as world renowned premium brands including Knob Creek and Basil Hayden’s bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith and Roku gin, and Midori liqueur.  
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and a vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.