Company Celebrates Numerous Innovation Successes as well as “Best” in Category Recognition for Alberta® Pure Vodka, El Tesoro® Añejo Tequila.
Deerfield, Ill. – April 5, 2011 – Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, is thrilled to announce its 30 medal wins – including eight Double Gold medals and 11 Gold medals – at the 2011 San Francisco World Spirits Competition, one of the highest regarded spirits competitions in the world.
Alberta® Pure Vodka (available in Canada) dominated in the vodka category, winning “Best Vodka,” as well as a Double Gold medal. Meanwhile, El Tesoro de Don Felipe® Añejo Tequila received top honors as “Best Añejo Tequila” along with a Double Gold medal. In addition, Knob Creek® Single Barrel Reserve Bourbon, Basil Hayden’s® Bourbon, L’Essence de Courvoisier® Cognac, Laphroaig® 10 Year Old, Laphroaig® 10 Year Old Cask Strength and Laphroaig® 18 Year Old Scotch Whisky each took home Double Gold medal honors.
“We are thrilled to receive these latest recognitions for both our stalwart brands and our many recent product innovations,” said Kevin George, Global Chief Marketing Officer at Beam Global. “As we continue to introduce top-notch, award-winning products, we hope to garner additional accolades along the way – not just from consumers, but also from the mixologists, bar owners, distributors, journalists and experts who take part in competitions like the San Francisco World Spirits Competition.”
The following Beam Global Spirits & Wine brands received Double Gold or Gold medals in the 2011 San Francisco World Spirits Competition:
Since 2008, the company’s portfolio has garnered nearly 50 Double Gold and Gold medals, with brands such as Courvoisier, Laphroaig and El Tesoro de Don Felipe being recognized with 28 awards collectively.
The 2011 San Francisco World Spirits Competition was held on March 18-20 at the Hotel Nikko in San Francisco. The 11th year of the competition, the event featured a record number of entries—1106 products from 61 countries. Judging during the event is based on blind taste tests and medals are awarded based on taste alone.
CONTACTS: Dan Cohen Beam Global Spirits & Wine 847-444-7657Dan.Cohen@beamglobal.com