Fast-Growing Irish Whiskey Now Available for the First Time in the Windy City
Deerfield, Ill (April 4, 2013) – 2 GINGERS® Irish Whiskey – the newest member of the award-winning Irish whiskey portfolio from the Kilbeggan Distilling Co.™ – is now available for the first time in Chicago, Ill. The whiskey is the delicious product of a good idea dreamed up by Kieran Folliard, a native Irishman and former owner of one of the country’s top-selling Irish whiskey bars. With his passion and expertise in the category, Folliard has helped 2 GINGERS® quickly become the fastest growing Irish whiskey in the US*.
“I am excited to be bringing the smooth, accessible flavor of 2 GINGERS® to Chicago,” said Folliard, Chief Operating Officer of 2 GINGERS® and Chief Brand Ambassador for the Kilbeggan Distilling Co.™ in the U.S. “The brand is dedicated to those, who like me, choose to actively pursue their passions, and I hope the spirit of our whiskey will inspire consumers across the Midwest to follow their own.”
Distilled with mixability in mind, 2 GINGERS® is a premium, blended Irish whiskey that is smooth, malty and slightly sweet. Chicago locals are encouraged to enjoy the delicious flavor of this new whiskey in the BIG GINGER® and SKINNY GINGER® cocktails – the balanced, simple and undeniably smooth drink recipes trademarked by the brand. Genderless and good for all seasons, these cocktails combine the refreshing bite of ginger ale with the caramel, vanilla and citrus undertones of 2 GINGERS®, creating the perfect recipe for spirits lovers who may not yet consider themselves whiskey drinkers.
METHOD: Pour the 2 GINGERS® Whiskey into a pint glass with ice. Top with ginger ale, followed by a wedge of a lemon and lime.
METHOD: Pour the 2 GINGERS® Whiskey into a pint glass with ice. Top with diet ginger ale, followed by a wedge of a lemon and lime.
Inspired by Folliard’s mother and aunt – the two fiery red-heads featured on the bottle – 2 GINGERS® was originally launched in Minneapolis in January 2012. Beam Inc. (NYSE:BEAM) acquired the brand in December 2012 and since that time has quickly expanded distribution across Illinois, Iowa, Minnesota, Nebraska, North Dakota, South Dakota and Wisconsin. For more information on 2 GINGERS® Whiskey, which sells at a suggested retail price of $19.99 for a 750ml bottle, please visit www.2GINGERSwhiskey.com.
About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.