Proof Positive

Our long-term commitment to living our values and actively contributing to a more sustainable, equitable future.

Nature Positive

With quality brands that start with the blessings of nature, we will give back more to the environment than we use, investing to reduce our footprint in water, the climate, our forests, packaging, and more.

Water Positive
Reduce water usage by 50% per unit produced by 2030.
Replenish more water than we use in our direct operations by 2040.

Climate Positive
Reduce greenhouse gas emissions by 50% by 2030.
Ambition to go beyond net-zero carbon emissions across the entire value chain by 2040.

Forest Positive
Plant up to 500,000 trees per year by 2030, more trees than those harvested to make our whiskey barrels.
Work only with suppliers that use sustainable practices by 2040.

Packaging Positive
Use 100% recyclable packaging and 40% recycled materials by weight across our packaging portfolio by 2030.
Expand to 60% recycled materials by 2040.

Consumer Positive

We will further elevate our fundamental commitment to responsible consumption and reducing harmful drinking by giving consumers tools to make positive choices for their personal wellbeing and impact on others. 

Responsibility
Investing $500 million to promote responsible decisions and positively impact behavior by significantly expanding responsibility-led brand communications, elevating the Drink Smart platform, and supporting evidence-based partner programs.
Engage more than 300 million consumers by 2030 with messages and tools designed to promote responsible decisions and reduce harmful drinking.

Expanded Choices
Enabling expanded choices by developing, introducing and investing in awareness of low- or no-ABV products in key categories, including whiskey, tequila, gin, vodka and ready-to-drink, by 2030.

Product Nutrition & Alcohol Content
Providing nutrition and alcohol content information on packaging or online for 100 percent of products by 2030.

Community Positive

We will foster a more inclusive and equitable culture, while working to increase gender, racial and ethnic representation across our business, and volunteer our time to positively impact society and the environment.

Equity
Reach 50% women in leadership positions globally, 45% racially and ethnically diverse employee representation in the US and achieve industry-leading sense of belonging among employees by 2030.

Volunteering
Employees give back one million volunteer hours by 2030 to our communities around the world, using their skills and passions, and three volunteer paid days off.

Philanthropy
Continue investing in initiatives and organizations that support on-trade partners, build stronger communities, and promote social justice.

Proof Positive Toolkit

To access a fact sheet with details about Proof Positive, examples of our work, and images, please click the links below.

Work With Purpose

Learn how you can be part of building a more sustainable future at Beam Suntory.