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Nature Positive

We’re on a journey to have a positive societal and environmental impact, reducing our water, climate, forest & field and packaging footprints, while working to protect and regenerate our ecosystems and their biodiversity.

Water

Behind every bottle we produce is a reliable supply of pristine, high-quality water. Without it, we cannot deliver the experience our consumers expect. We share this vital resource with the communities around our direct operations. So, we are committed to balancing our water use at our direct operations by reducing and replenishing the amount of water we consume in high-risk watersheds. 

50%

Reduce water usage rate by 50% per unit produced by 2030.

Replenish

Replenish more water than we use in our direct operations in water-stressed watersheds by 2040.

Protect

Protect and improve watershed sustainability through Natural Water Sanctuary initiatives by 2040.

Climate

We are committed to reducing our greenhouse gas emissions and achieving net zero carbon emissions across our value chain to sustainably meet current and future demand for our iconic brands. We’ll get there by transitioning to renewable energy sources and decarbonizing our operations.

50%

Reduce Scope 1 and 2 GHG emissions from direct operations by 50% by 2030.

30%

Reduce Scope 1, 2 and 3 GHG emissions by 30% by 2030.

Net Zero

Achieve net zero GHG emissions across our entire value chain by 2040.

Forest and Field

Our spirits are made from agricultural products like grains, plants and fruits, along with trees for the barrels in which we age them. By partnering closely with farmers to restore and improve the land, water and climate after each harvest, we promote a nature-first approach that implements climate-smart agriculture and sustainable forest management.

Trees

Plant more trees than harvested to make our new barrels by 2030.

Growers

Work only with growers that use regenerative and sustainable practices by 2040.

Packaging

We know that the way our products are packaged – from bottles to boxes – is part of the experience our consumers love. We’re incorporating innovative design principles to use less input materials in packaging and make it easier for consumers to recycle, with the goal of making our footprint smaller and producing less waste overall, while still delivering a premium brand experience for our consumers.

100%

Use 100% recyclable packaging by 2030.

100%

Utilize 100% rPET across our packaging portfolio by 2030.

40%

Leverage 40% recycled materials by weight across our packaging portfolio by 2030 and expand to 60% by 2040.

Our Progress

Learn more about Proof Positive and the progress we’ve made against our ambitions in our latest Sustainability Report.