“Proof Positive is our enterprise-wide strategy for driving sustainable change and having a positive, lasting impact on society. To become the World’s Most Admired Premium Spirits Company, we must continue to lead in sustainability and responsibility, embracing partnerships to help create solutions that will drive our commitments forward.”
- Greg Hughes, President and Chief Executive Officer
Our Progress
Learn more about Proof Positive and the progress we’ve made against our ambitions in our latest Sustainability Report.
Our Proof Positive Strategy
Our Proof Positive strategy is our roadmap to a more sustainable, equitable future – our plan for having a net positive impact on the planet, our consumers and our communities.
Nature Positive
Aims to protect and preserve our natural resources
Consumer Positive
Focuses on reducing harmful drinking and building a responsible culture
Community Positive
Supports the betterment of society and fostering a more diverse, inclusive and equitable culture
