Louisville, Kentucky – March 21, 2017 – Cocktails in Kentucky just got more delicious. The Jim Beam Urban Stillhouse proudly debuts a premier tableside cocktail experience, “raising the bar” for bourbon tastings and at-home mixology. Featuring classic and contemporary drinks created by a “cocktail concierge,” the program marks an evolution of Jim Beam’s downtown Urban Stillhouse and celebrates one of the first Kentucky bourbon distilleries to offer cocktails for visitors.
“The Jim Beam Urban Stillhouse has grown from a best-in-class micro-distillery and retail space,” said Kim Bennett, Senior Director, Kentucky Beam Bourbon Experiences, Beam Suntory. “It’s now also where more than 220 years of Jim Beam history come to life in refreshing cocktails, giving long-time fans and curious newcomers a unique tasting experience.”
The tableside experience combines select Jim Beam® Bourbons with a trio of non-alcoholic mixers, garnishes and glassware to help legal purchase-age guests craft the perfect drink. Featured bourbon cocktails will rotate monthly, presenting visitors with a variety of traditional and modern options showcasing the entire Jim Beam family of brands.
“In addition to enjoying a cocktail in a special location, we’re educating our guests about how to enjoy our brands at home,” added Bennett. “Whether stiring up a Jim Beam Bourbon Mint Julep for your Derby party or mixing a Knob Creek® Bourbon Whiskey Sour at your next barbeque, our cocktail team will teach you how to impress friends and family with newly attained skills and knowledge.”
The new guest offering is anticipated to boost traffic and enhance Louisville’s Fourth Street experience while promoting responsible consumption.