Chicago – (April 27, 2017) – In anticipation of Kentucky’s annual Derby season, Jim Beam Black® is helping fans elevate their style with a limited-time barbershop pop-up at the Jim Beam® American Stillhouse. Visitors will be offered complimentary hair cuts and men’s beard trims from 5th generation Philadelphia-based barbershop, The Duke, from 9-5 p.m. on May 4 and 5.
With more than 12 combined generations of experience in both bourbon and barbering, Jim Beam and The Duke are providing an experience that combines both heritage and tradition for the city’s most historic event. To ensure that guests are looking and feeling their best for the big race, services will be available to anyone of legal-drinking age.
The Jim Beam Black barbershop pop-up is the first of a series of nationwide events taking place throughout the summer of 2017. The world’s highest-rated bourbon according to the 2016 International Wine & Spirits Competition* is partnering with well-known barbershops in nine cities across the country to host events centered around elevating your style, through grooming and through your cocktail choice.
“We’re traveling across the country, starting right here in Kentucky, to show our fans that it doesn’t take much to elevate your taste and style,” said Fred Noe, Jim Beam's 7th Generation Master Distiller. “Jim Beam Black, one of my personal favorites, is a delicious extra-aged bourbon to sip on if you’re looking for a more flavorful drink choice for the big race.”
In addition to complimentary hair cuts and beard trims, the barbers at the Jim Beam Black barbershop experience will provide hair curling and makeup touch-ups to women visiting the distillery as well. Services for both men and women will be offered on a first-come first-served basis throughout the course of the two-day experience.
Jim Beam Black is a premium Kentucky Straight Bourbon Whiskey with a more flavorful character made to be sipped and savored. At 86 proof, this bourbon is aged longer than original Jim Beam Bourbon in the same white oak barrels, giving it a full-bodied flavor with smooth caramel and warm oak notes.
Tours of the Jim Beam American Stillhouse will also be available to visitors throughout the week. A variety of tour options that allow guests to participate in the full bourbon production process – from mixing grains to bottling your own Jim Beam product – are available at www.JimBeam.com.
To learn more about the Jim Beam Black and the barbershop experience, follow Jim Beam on Twitter @JimBeam, Instagram @jimbeamofficial and Facebook at www.Facebook.com/JimBeam.
*Awarded International Wine & Spirits Competition’s Bourbon Trophy. All trademarks are the property of their respective owner