Deerfield, Illinois, July 15, 2014 – Beam Suntory Inc., one of the world’s leading spirits companies, today announced that consumer products veteran Tim Hassett, 50, will join the company as President of its North America business effective July 31.
Hassett joins Beam Suntory from Campbell Soup Company, where he currently serves as President of the Away from Home Division and Chief Customer Officer, North America. Hassett, who joined Campbell’s in 2004, previously served in key leadership roles including President of Sales for North America and General Manager of the Pepperidge Farm Bakery Division. Prior to joining Campbell’s, Hassett served in commercial and sales roles of increasing responsibility in four years at Kellogg’s and 15 years at Procter & Gamble.
“Tim is an exceptional consumer-oriented executive with a broad and unique background spanning sales, marketing, innovation and manufacturing,” said Matt Shattock, chairman and CEO of Beam Suntory. “Tim’s impressive experience with similar route-to-market structures in commercial and sales leadership positions makes him a great fit to lead our North America business. He is a passionate and energetic leader who has consistently inspired his teams, earned the confidence of customers, and delivered exceptional performance.”
Hassett will serve on the Beam Suntory Executive Leadership Team and report to Shattock. He succeeds Bill Newlands, who previously indicated his intent to leave the company later this summer. Hassett will work closely with Newlands in the coming weeks to help ensure a smooth leadership transition for the North America business.