Madrid, Spain, October 9, 2014 – Beam Suntory Inc., one of the world’s leading spirits companies, has appointed David Wilson as Managing Director of Global Travel Retail. Wilson took up his new position Oct. 1, reporting to Albert Baladi, president of Beam Suntory’s Europe/Middle East/Africa (EMEA) region.
The announcement follows a strategic review of the global travel retail market segment by Beam Suntory leadership, which has resulted in a sharpened focus on developing and growing this dynamic and strategically important channel.
“Beam Suntory is now the No. 3 spirits company in the world, with an advantaged portfolio in key categories and an unmatched global premium whiskeys portfolio,” Baladi said. “We are committed to investing and growing our brands in the strategic travel retail channel. David brings proven leadership skills and expertise in premium brand building on a global stage, which will add real value to developing our vision.”
Wilson has held a number of senior marketing and commercial roles within the spirits industry during his career, most recently as Sales and Marketing Director of Morrison Bowmore Distillers (MBD), now part of the Beam Suntory family. David served in that position for the last five years, leading the strategic repositioning and strong growth of MBD’s single malt portfolio.
“I am delighted to be joining the Beam Suntory team at this time, to lead the next chapter for our GTR business,” Wilson added. “I have spent a significant part of my career building and growing premium brands and I very much look forward to working with our retail partners to develop our mutual businesses.”