Schiedam (NL)/Frankfurt (DE), June 11, 2019 – De Kuyper Royal Distillers and Beam Suntory will extend their collaboration to the German market. Effective July 1, 2019, the two major spirits companies which already cooperate in The Netherlands, Austria and the United States, will pursue their shared sustainable growth strategy and combine their perfectly fitting premium portfolios to delight the German bar scene as well as off-trade outlets. Beam Suntory, a world leader in premium spirits, will distribute and market the following De Kuyper liqueur and spirits brands in Germany: De Kuyper cocktail liqueurs, Peachtree, Rutte Gins & Genever, Mandarine Napoléon, Bébo Cuban coffee liqueur, Kwai Feh lychee liqueur, De Kuyper Piña Colada, Fiorito Limoncello and Cherry Heering.
“We are delighted to extend our collaboration with De Kuyper now as well to Germany," says Nicole Ehlen, Managing Director Beam Suntory Germany. "The De Kuyper products complement our portfolio very well and with Beam Suntory’s own global brands like Jim Beam, Maker’s Mark or Roku Gin, we can offer complete and innovative cocktail solutions to our German customers."
The Dutch spirits company is working to enable more people to enjoy the best taste by always mixing premium cocktails with De Kuyper products.
“Our long-term international partnership is based on a considered growth strategy. We choose the best-positioned party for each market. For the German market, we are delighted to rely on Beam Suntory, which is well-positioned to successfully grow our brands due to its long-standing experience, successes and excellent network in the on- and off-trade,” says Mark de Witte, CEO of De Kuyper Royal Distillers, explaining the goal of the distribution agreement with Beam Suntory. “For us it is, moreover, a logical step to consistently follow our vision to ‘Own the Cocktail’.”
“We also want to take this opportunity to thank BORCO and especially the Matthiesen family for our long and trusting cooperation. BORCO has mainly shaped our brands in Germany in recent years with its excellent brand building and distribution power in the German on- and off-trade and our success is to its credit. We are grateful for more than just a partnership that we built,” de Witte adds.
As the world’s largest premium cocktail liqueur brand with over 320 years of experience and operating in over 100 markets worldwide, De Kuyper makes a difference in producing the best-tasting liqueurs for every individual taste. The Dutch spirits company, one of the Netherlands’ 10 oldest family-owned businesses, is driven by an entrepreneurial passion for the distilled product.
De Kuyper aims to be the best spirits partner for trade and bartenders worldwide. Focus brands are the De Kuyper cocktail liqueurs which represent the backbone of the business: Rutte Gin & Genever, botanical experts since 1872, Mandarine Napoléon, the original only mandarin-infused, cognac-based liqueur, and Peachtree, the only true peach liqueur in the world, as well as Kwai Feh Lychee Liqueur, Bebo Cuban Coffee Liqueur and Cherry Heering Liqueur, globally known as the original “Cherry Brandy”.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
About De Kuyper Royal Distillers
De Kuyper Royal Distillers is a family-owned liqueur and premium juniper-base spirits company founded in 1695 by Petrus De Kuyper. The company, headquartered in Schiedam near Rotterdam (NL), owns the global market-leading brand in cocktail liqueurs and is both the owner and the producer of a number of world-famous liqueurs such as Peachtree, Cherry Heering, Mandarine Napoléon and the juniper-based spirits of the Rutte international range. Mark de Witte is the company’s global CEO. Media contact De Kuyper Royal Distillers: Yvonne Naber, Global PR, firstname.lastname@example.org