New Accreditation for UK-based gin brand supports Beam Suntory’s long-term commitments to sustainability across every facet of its value chain, from seed to sip, as part of its Proof Positive sustainability strategy
Chicago, IL – June 1, 2021 – Sipsmith, pioneers of the UK craft gin industry, have been awarded B Corporation Certification. To achieve this, the brand underwent a rigorous assessment of its impact on employees, customers, community, and the environment. Although it is just the beginning of their sustainability journey, receiving this accreditation emphasizes the brand’s long-term commitment to social and environmental performance, transparency, and accountability.
Sipsmith was founded on an uncompromising pursuit of quality and craftmanship. With this certification, Sipsmith joins an extraordinary global community of like-minded businesses, spanning hundreds of different industries. This community has chosen to support – and be held accountable for – the acceleration of a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
“We have always been fueled by purpose to do things better, and we remain driven by the idea of ‘a future made by hand,’ celebrating humanity at our core,” said Sam Galsworthy, Sipsmith Founder and Chairman of the Board. “Receiving B Corporation Certification is something we are immensely proud of, and it reflects the work and passion of every Sipsmith team member. It has been an inspiring journey so far, and we are only at the beginning. Meaningful change requires a great deal of fast paddling under the surface – it demands rigor, humility, and determination. We are excited to join this esteemed global community that seeks to make a true difference, and to further take action in support Beam Suntory’s sustainability ambitions as part of Proof Positive.”
Sipsmith’s parent company, Beam Suntory, a world leader in premium spirits, recently launched its Proof Positive sustainability strategy, underpinning long-term commitments to leave a positive impact on nature, consumers and society, aligned to the United Nations’ Sustainable Development Goals (SDGs). Proof Positive aims to create a more sustainable and equitable future for Beam Suntory and all its stakeholders.
“Sipsmith’s passion to be a force for good is unsurpassed, and we are fortunate to have the energy and determination of the Sipsmith team helping lead the way on our sustainability journey,” said Albert Baladi, Beam Suntory President and CEO. “Sipsmith embodies what it means to truly take values-based action, and this certification supports Beam Suntory’s Proof Positive ambitions, setting an inspiring example for our entire business. We are incredibly proud of the work that Sam and the Sipsmith team have done to positively impact the environment, consumers and communities, in addition to creating a more equitable, vibrant workplace.”
Proof Positive represents a more than $1 billion investment by Beam Suntory to make positive impacts on the environment, consumers, and communities around the world. It is a critical roadmap towards 2030, 2040, and beyond, setting sustainability ambitions to go beyond net-zero carbon emissions, reduce water use by 50 percent, invest $500 million to engage consumers to make responsible choices, donate 1 million volunteer hours, foster greater diversity, equity and inclusion, and more.
The company’s sustainability strategy is underpinned by corporate values rooted in a strict Code of Conduct & Ethics and a rigorous Global Citizenship Policy.
Beam Suntory will disclose progress against its targets each year. More information about Proof Positive can be found at: http://www.beamsuntory.com/sustainability.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam® and Maker’s Mark® bourbon brands, Suntory whisky Kakubin and Courvoisier® cognac, as well as world renowned premium brands including Knob Creek®, Basil Hayden’s® and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki™ Japanese whisky; Teacher’s, Laphroaig® and Bowmore® Scotch whisky; Canadian Club® whisky; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku™ gin; and On The Rocks® Premium Cocktails.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Pioneers of the gin renaissance, in 2009 Sipsmith successfully petitioned the government to change the law around the scale of production and set up the first copper distillery in London for 200 years.
Founded on the firm belief that everyone should sip better gin, the three passionate founders, Sam, Fairfax and Jared, set out to make a London Dry Gin of truly uncompromising quality and bring it back to its birthplace.
From the first bottle, Sipsmith have championed the belief that making gin by hand, with passion and immense skill, will lead to the most exceptional results. All Sipsmith gin is handcrafted in small batches, with a team of five dedicated distillers on three copper stills. The Sipsmith team are at the heart of every drop, with a passion to inspire ever more people to discover and enjoy their uncompromisingly handcrafted London Dry Gin. This authentic style is beautifully balanced and wonderfully versatile, making it bold enough for a G&T and smooth enough to sip neat.
In Autumn 2019, Sipsmith published its first cocktail book – SIP 100 Gin Cocktails with only 3 ingredients, masterminded by co-founder Jared Brown, who has been described as one of the most preeminent people in the drinks industry, named at number 20 in 2019’s Bar World Top 100.
Constantly innovating, the Sipsmith team bring their skill, passion and flair to every gin, never compromising on quality. Sipsmith London Dry Gin has won over 30 international awards and is used by top bartenders across the globe as an essential ingredient in a wide range of classic cocktails. Sipsmith also have an array of accolades in their awards cabinet, including: Gold + Exceptional Rating (94/100) at the Beverage Testing Institute Awards (2020), Silver Medal at the San Francisco World Spirits Competition (2020), Drinks International Top 10 Trending Gin (as voted by the 50 Best Bars, 2018 & 2020), Bartenders’ Brand Awards Category Champion and Gold Medal (2020). Sipsmith has also been placed in the UK list of ‘Cool Brands’ as selected by the British public and the Cool Brand Council.
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