Credited with pioneering the craft gin boom, Sipsmith was founded on an uncompromising pursuit of quality and craftmanship. Today, the team have announced that they have been proudly chosen to partner with another British great – The Championships, Wimbledon.
Fairfax Hall, Sipsmith Co-Founder, says of the partnership: “It is a genuine honour to become one of Wimbledon’s exclusive partners. We have a shared commitment to quality, integrity, and legacy creation, with people at the heart of all that we do. These values have undoubtedly led Wimbledon to become a pinnacle in international sport, and Sipsmith to have become a global benchmark for great quality gin. We could not be more delighted to be a part of the iconic Wimbledon experience, for many years to come”.
Mick Desmond, Commercial & Media Director at The All England Lawn Tennis Club, commented: “We are delighted to welcome Sipsmith to the family of Official Partners of The Championships. Both Wimbledon and Sipsmith are heritage brands with a commitment to excellence and the ambition to share our stories globally. Gin and tonic is synonymous with the UK summer and we’re looking forward to seeing the exciting plans Sipsmith have in store to
celebrate our partnership and delight our guests at The Championships for summer 2021.”
The joining of these two greats, both with a globally recognised heritage, presents a partnership of British excellence. Other than Gin & Tonic, there could not be a more perfect pairing, with both renowned for the extraordinary lengths they go to in pursuit of unrivalled quality.
Today’s announcement sees Sipsmith join the prestigious group of official suppliers to The Championships. The group includes Pimm’s, which will continue its longstanding partnership with the event.
Whilst sadly there was no Championships for summer 2020, the dark clouds do come with a silver (and indeed copper) lining. The Sipsmith team will be pouring their distilling expertise into creating a truly special limited-edition, Wimbledon inspired gin ready to take Centre Court in 2021. The characterful team will also be creating a range of delicious serves and unique experiences ready for The Championships, Wimbledon next summer.
In the meantime, Sipsmith are giving people the chance to win two tickets to next year’s Championships and a year’s supply of Sipsmith gin, so gin and tennis lovers alike can savour every serve while they wait: https://sipsmith.com/wimbledon-competition
Pioneers of the gin renaissance, in 2009 Sipsmith successfully petitioned the government to change the law around the scale of production and set up the first copper distillery in London for 200 years.
Founded on the firm belief that everyone should sip better gin, the three passionate founders, Sam, Fairfax and Jared, set out to make a London Dry Gin of truly uncompromising quality and bring it back to its birthplace.
From the first bottle, Sipsmith have championed the belief that making gin by hand, with passion and immense skill, will lead to the most exceptional results. All Sipsmith gin is handcrafted in small batches, with a team of five dedicated distillers on three copper stills. The Sipsmith team are at the heart of every drop, with a passion to inspire ever more people to discover and enjoy their uncompromisingly handcrafted London Dry Gin. This authentic style is beautifully balanced and wonderfully versatile, making it bold enough for a G&T and smooth enough to sip neat.
In Autumn 2019, Sipsmith published its first cocktail book – SIP 100 Gin Cocktails with only 3 ingredients, masterminded by co-founder Jared Brown, who has been described as one of the most preeminent people in the drinks industry, named at number 20 in 2019’s Bar World Top 100.
Constantly innovating, the Sipsmith team bring their skill, passion and flair to every gin, never compromising on quality. Sipsmith London Dry Gin has won over 30 international awards and is used by top bartenders across the globe as an essential ingredient in a wide range of classic cocktails. Sipsmith also have an array of accolades in their awards cabinet, including: Gold + Exceptional Rating (94/100) at the Beverage Testing Institute Awards (2020), Silver Medal at the San Francisco World Spirits Competition (2020), Drinks International Top 10 Trending Gin (as voted by the 50 Best Bars, 2018 & 2020), Bartenders’ Brand Awards Category Champion and Gold Medal (2020). Sipsmith has also been placed in the UK list of ‘Cool Brands’ as selected by the British public and the Cool Brand Council.
The Championships, Wimbledon, is the oldest of the four tennis Grand Slams and the only one played on grass. Managed by The All England Lawn Tennis Club (AELTC) and staged on the AELTC Grounds, Wimbledon has evolved from its origins as a private members’ croquet club in 1868, to one of the world’s biggest annual sporting events and one of the most well-respected brands in sport.
Visit www.wimbledon.com and follow us @wimbledon on all major social media platforms.