CHICAGO, IL, December 14, 2020 – To help capture the opportunity in the rapidly growing RTD-spirits market in the US, Beam Suntory has tapped Heather Boyd to be Managing Director – US RTD.
With the increasing popularity of cocktailing at home, consumers are seeking products that bridge the gap between premiumization and convenience. Beam Suntory already holds RTD-spirits category leadership positions in Japan, Australia and Germany.
In September, Beam Suntory acquired On The Rocks Premium Cocktails, a rapidly growing premium ready-to-drink cocktail brand, and announced plans to expand market availability and the product range.
“Heather will be key to leading our growing RTD spirits business, seizing on the rapidly growing RTD spirits space, and driving our goal to become the industry leader,” said Greg Hughes, President – North America. “As a company, we are extremely excited about what we have to offer within this category, and Heather’s experience will enable us to strategically develop and deepen our RTD portfolio, allowing us to deliver quality and premium products that delight consumers.”
In this new role, Boyd will lead Beam Suntory’s RTD business in the US and continue to build the company’s RTD capabilities and offerings. Heather most recently served as Chief Product & Innovation Officer at Acreage Holdings, where she led a cross-functional product team across category management, sales, business intelligence, product and packaging development and R&D, and established the company’s wholesale business. Prior to Acreage Holdings, Boyd served in marketing and commercial roles of increasing responsibility at Diageo.
“I’m thrilled to be joining Beam Suntory and supporting its ambition to become the leader in the RTD-spirits market, particularly as demand for premium, pre-mixed cocktails grow at an exponential rate,” said Boyd. “Beam Suntory’s many years of global RTD experience, combined with its depth and breadth of premium, world-renowned brands, will allow us to pave the way forward in this exciting space.”
Boyd’s appointment is effective January 4, 2021.
ABOUT BEAM SUNTORY
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.