Growing for Good

Good corporate citizenship and social responsibility are central to our business, and fundamental to our culture. We protect water and the environment, support the communities where our people live and work, and promote responsible consumption of our products.

Protecting Water and Environment

We at Beam Suntory India are very proud of our corporate social responsibility strategy, which we call Growing for Good. This includes three key pillars: commitments to protecting water and the environment, giving back to the communities where our people live and work, and promoting responsible consumption of our products. In India, water is a been key issue where millions are impacted by lack of safe drinking water, and proper sanitation. The extreme water stress continues to be challenge across cities and villages, and through Beam Suntory India CSR activities, we have partnered with multiple organizations that specialize in Water Quality, Water Access and Water Conservation.

We additionally partner with charity: water to identify the areas of greatest need in India each year. During 2018, our funding led to three drilled wells, 10 rehabilitated drilled wells, and 4 school water point and sanitation facilities for communities in need, serving nearly 2,300 people. We’re looking at ways to increase that positive impact even further.

Communities

Supporting the communities where our people live and work.

At Beam Suntory, we support the communities where our people live and work. Our community efforts come through our brands, and our company, through disaster relief, and most of all from our people. We encourage all our employees to give back in ways most meaningful to them, with two paid volunteer days each year through our Beam Suntory Cares program. Their passion is a constant inspiration, whether it’s a river cleanup, a clothing drive, or supporting colleagues and partners after a hurricane, our people are always ready to help.

$15M

raised by Maker’s Mark® commemorative bottles for Kentucky charities


$10M

fundraising goal for Cruzan’s Island Spirit Fund


375,000

families served through Operation Homefront’s Holiday Meals for Military served since 2008

Responsible Consumption

$20M

invested over the last 10 years


500M

people reached with responsibility programs through IARD


133M

parents, teachers and educators reached with responsibility programming through FAAR

Promoting responsible consumption of our products is a core principle, reflected in Drink Smart, our proprietary consumer education platform, and our work with social aspects organizations around the world. We support evidence-based programs to reduce drunk driving and underage drinking. As a founding member of the organizations including International Alliance for Responsible Drinking, we have worked to reduce alcohol misuse, and partnered to improve digital marketing standards globally.

Work that Counts

Learn how you can be part of Growing for Good at Beam Suntory.