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Brand Facts

Jim Beam Kentucky Straight Whiskey is aged four years and bottled at 80 proof

Jim Beam Black®, Bottled at 86 proof, has a caramel taste and elegant finish

The Jim Beam portfolio also includes Jim Beam® Rye, Jim Beam® Bonded, Jim Beam® Distiller’s Masterpiece, Jim Beam® Honey and Jim Beam® Kentucky Fire

Red Stag by Jim Beam® Bourbon Whiskey brings flavor to the Bourbon category

Double Oak: Launch in 2016, Jim Beam® Double Oak is the newest premium expression from Jim Beam. Jim Beam® Double Oak is twice barreled for richer flavor and takes bourbon aging to a different level.

Jim Beam®

Jacob Beam sold his first barrel of bourbon in 1795, laying the foundation for an enduring family business that lasted through even the hardships of Prohibition—which led the family to try growing citrus, coal mining and even running a lime quarry. After repeal in 1933, however, the Beam family quickly returned to producing bourbon. In fact, at aged 70, James Beauregard Beam, or “Jim”—the namesake behind Jim Beam® bourbon—personally rebuilt the family’s distillery, by hand, in just 120 days.

After seven generations and 30 family members of master distillers, the Jim Beam family tradition continues on today. In 2005, Frederick Booker Noe III, the great-grandson of Jim Beam, filled the 10 millionth barrel of Jim Beam, keeping the tradition of Jacob Beam alive for the next generation of bourbon drinkers.

Awards & Accolades

  • #7 premium spirits brand worldwide*
  • Jim Beam is the number one selling premium bourbon in the world
  • Jim Beam is the best-selling spirit in Australia
  • Jim Beam Apple, launched in 2015, is the most successful innovation in the brand’s history
  • Jim Beam Black – “Bourbon Trophy” (World’s Best Bourbon), 2016 International Wine & Spirits Competition
  • Jim Beam – “Brand Innovator of the Year,” 2015 Whisky Magazine "Icons of Whisky" Awards
  • Jim Beam – “Distiller of the Year” Shortlist, 2015 Whisky Magazine "Icons of Whisky" Awards 
  • Jim Beam Rye and Jim Beam Bonded – Gold Medal, 2017 Denver International Spirits Competition
  • Jim Beam Single Barrel – Gold Medal, 2017 San Francisco World Spirits Competition
  • Jim Beam Black – Gold Medal, 2016 SIP Awards
  • Devil’s Cut – Gold Medal, 2016 SIP Awards

*Based on 2016 sales volume, including flavors