As a company that crafts some of the world’s best-known and most widely talked about premium brands, Beam Suntory has centuries of product development, innovation and proven experience building successful global brands.

We particularly pride ourselves in having the industry’s most extensive whiskey portfolio with our breadth and depth spanning the five global whisky categories: American, Japanese, Canadian, Scotch and Irish whiskies.

Latest Innovations

March 8, 2019

Beam suntory introduces legent, a masterful collaboration between two celebrated whisk(e)y legends

East Meets West as this first-of-its-kind bourbon melds Kentucky distilling tradition with Japanese blending excellence

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March 4, 2019

7th annual step ahead awards recognize women for excellence in manufacturing

The Manufacturing Institute Will Honor Beam Suntory’s Victoria MacRae-Samuels

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February 26, 2019

Abv brands rebrands as beam suntory south africa

Beam Suntory assumed full ownership of its South African distributor in April 2018

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February 22, 2019

Courvoisier® cognac introduces sherry cask-finish expression

Limited-edition innovation specifically crafted for the U.S.

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February 13, 2019

Jim beam debuts global marketing campaign that celebrates treating people right and making great whiskey

“Raised Right” campaign from the world’s No. 1 bourbon rolls out following premiere on football’s biggest stage  

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October 2, 2018

The house of suntory introduces roku™ gin and haku® vodka

The Founding House of Japanese Whisky Pushes Boundaries with
Launch of Japanese Gin and Vodka Brands

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June 7, 2018

Effen® vodka inspires consumers to be proudly ‘different by design’ with new campaign

Platform encourages consumers to embrace self-expression and celebrate diversity

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April 30, 2018

El tesoro™ tequila unveils new look proudly embodying its heritage and time-honored craft

Same award-winning El Tesoro Blanco, Reposado and Añejo tequilas
will debut in new packaging this May

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September 7, 2016

Effen® vodka introduces three sophisticated new flavors

Fast-Growing Super Premium Vodka Adds Blood Orange, Green Apple and Raspberry to its Portfolio

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September 7, 2016

Jim beam® unveils groundbreaking "drinkable wearable," jim beam® apple watch

A new way to enjoy a refreshing shot of Jim Beam® Apple, from the innovators behind the World's No. 1 bourbon

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Beam Suntory Brands

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