As a company that crafts some of the world’s best-known and most widely talked about premium brands, Beam Suntory has centuries of product development, innovation and proven experience building successful global brands.

We particularly pride ourselves in having the industry’s most extensive whiskey portfolio with our breadth and depth spanning the five global whisky categories: American, Japanese, Canadian, Scotch and Irish whiskies.

Latest Innovations

February 22, 2019

Courvoisier® cognac introduces sherry cask-finish expression

Limited-edition innovation specifically crafted for the U.S.

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February 13, 2019

Jim beam debuts global marketing campaign that celebrates treating people right and making great whiskey

“Raised Right” campaign from the world’s No. 1 bourbon rolls out following premiere on football’s biggest stage  

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October 2, 2018

The house of suntory introduces roku™ gin and haku® vodka

The Founding House of Japanese Whisky Pushes Boundaries with
Launch of Japanese Gin and Vodka Brands

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June 7, 2018

Effen® vodka inspires consumers to be proudly ‘different by design’ with new campaign

Platform encourages consumers to embrace self-expression and celebrate diversity

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April 30, 2018

El tesoro™ tequila unveils new look proudly embodying its heritage and time-honored craft

Same award-winning El Tesoro Blanco, Reposado and Añejo tequilas
will debut in new packaging this May

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September 7, 2016

Effen® vodka introduces three sophisticated new flavors

Fast-Growing Super Premium Vodka Adds Blood Orange, Green Apple and Raspberry to its Portfolio

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September 7, 2016

Jim beam® unveils groundbreaking "drinkable wearable," jim beam® apple watch

A new way to enjoy a refreshing shot of Jim Beam® Apple, from the innovators behind the World's No. 1 bourbon

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June 1, 2016

Jim beam announces first-ever global packaging redesign

World’s No. 1 bourbon “Makes History” in unveiling upgraded bottles, labels and shippers across entire portfolio

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May 18, 2016

Booker noe’s legacy honored with two unprecedented limited edition releases

In time for Father’s Day, Booker’s® Rye Whiskey and Knob Creek® 2001 Limited Edition Bourbon Celebrate Legendary Master Distiller’s Spirit of Innovation and Experimentation

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May 16, 2016

Beam suntory pushes the boundaries of japanese whisky with the chita exclusive to travel retail

Available for the first time outside of Japan in Asia Pacific and European Travel Retail, as well as in limited quantities in Americas Travel Retail

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Beam Suntory Brands

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