Our Brands

As a company that crafts some of the world’s best-known and most widely talked about premium brands, Beam Suntory has centuries of product development, innovation and proven experience building successful global brands.

We particularly pride ourselves in having the industry’s most extensive whiskey portfolio with our breadth and depth spanning the five global whisky categories: American, Japanese, Canadian, Scotch and Irish whiskies.

Latest Innovations

September 07, 2016

EFFEN® Vodka Introduces Three Sophisticated New Flavors

Fast-Growing Super Premium Vodka Adds Blood Orange, Green Apple and Raspberry to its Portfolio

Read Full Story
September 07, 2016

Jim Beam® Unveils Groundbreaking "Drinkable Wearable," Jim Beam® Apple Watch

A new way to enjoy a refreshing shot of Jim Beam® Apple, from the innovators behind the World's No. 1 bourbon

Read Full Story
June 01, 2016

Jim Beam Announces First-Ever Global Packaging Redesign

World’s No. 1 bourbon “Makes History” in unveiling upgraded bottles, labels and shippers across entire portfolio

Read Full Story
May 18, 2016

Booker Noe’s Legacy Honored With Two Unprecedented Limited Edition Releases

In time for Father’s Day, Booker’s® Rye Whiskey and Knob Creek® 2001 Limited Edition Bourbon Celebrate Legendary Master Distiller’s Spirit of Innovation and Experimentation

Read Full Story
May 16, 2016

Beam Suntory Pushes The Boundaries Of Japanese Whisky With The Chita Exclusive To Travel Retail

Available for the first time outside of Japan in Asia Pacific and European Travel Retail, as well as in limited quantities in Americas Travel Retail

Read Full Story
June 17, 2015

Jim Beam Brand Releases Citrus Highball Grapefruit

 The World’s Top-Selling Bourbon Unveils its First-Ever Read-to-Drink Offering in Japan, Expanding On-Premise Presence and Offering Convenient Cocktail Option for Fans

Read Full Story
June 16, 2015

Beam Suntory to launch new premium bourbon, Jim Beam Kentucky Dram

Jim Beam Kentucky Dram is a limited edition which will drive interest in premium bourbons, a focus for growth in the category

Read Full Story
June 03, 2015

Liven Up Your Summer Sips with the New Pinnacle® Ruby Red Grapefruit Vodka

Latest innovation delivers a bright bold flavor experience perfect for summer entertaining 

Read Full Story
June 02, 2015

Sauza® Brings the Heat With New Sauza® Cucumber Chili Tequila

Sauza Launches Its First Flavored Tequila; Debuts In Time to Spice Up Summer Celebrations

Read Full Story
April 07, 2015

Cruzan® Rum Introduces Fresh New Flavor

Pioneers of the Flavored Rum Category Launch Cruzan® Blueberry Lemonade Rum in Time for Summer

Read Full Story

Beam Suntory Brands

Download Complete List