"We're driving momentum for our business with a strategy focused on three simple platforms: Creating Famous Brands...Building Winning Markets...and Fueling Our Growth. We see a bright and prosperous future as a global leader in the dynamic spirits industry."
-- Matt Shattock, Chairman and CEO
Our Vision: Crafting Spirits that Stir the World
Our Strategy: We seek to outperform our market with a strategy focused on our three simple strategic platforms of Creating Famous Brands, Building Winning Markets and Fueling Our Growth.
Our vision and strategy is underpinned by our Winning Competitive Edge – our people who operate day in and day out in a culture that embraces entrepreneurial thinking … encourages creative, innovative solutions … and emphasizes a collaborative mindset.
Chairman & Chief Executive Officer
Chief Operating Officer & President-North America
Marc andre tousignant
SVP, Chief Financial Officer
SVP, Chief Technology & Strategy Officer
SVP, General Counsel and Secretary
SVP, Chief Human Resources Officer
SVP, Corporate Communications & Public Affairs
SVP, Chief Supply Chain Officer
Senior Vice President & Chief Marketing Officer
SVP, Advisor to the CEO
Rebecca Messina serves as Senior Vice President & Chief Marketing Officer of Beam Suntory, the world’s third largest premium spirits company.
With almost three decades of global beverage experience, Messina joined Beam Suntory in 2016 and is responsible for the company’s global brand strategy development, product innovation, research and development and consumer insights for Beam Suntory’s world-class portfolio of brands – including Jim Beam, the world’s number one bourbon, Maker’s Mark, Sauza Tequila, Courvoisier Cognac, Yamazaki Whisky, among others.
Prior to joining Beam Suntory, Messina built a career at The Coca-Cola Company. In roles of increasing responsibility and leadership, Messina joined Coca-Cola in 1994 and spent five years in Atlanta with numerous global media and marketing roles before expanding her career in Chile, Australia, France; and ultimately, back in Atlanta, where she held the position of Vice President, Global Marketing Capability & Integration. During her time in that role, she led the strategic development of the global marketing agenda to continue growth in highly competitive markets. In 2014, Messina assumed her role as SVP, Marketing & Innovation, Ventures & Emerging Brands (VEB), where she was responsible for leading the marketing strategy, innovation and capabilities for Coca-Cola’s VEB portfolio of premium brands.
A native of Batavia, NY, Messina holds a bachelor’s degree from Miami University (Oxford, Ohio) and speaks English, Spanish, French and Italian. She has served on the National Board of Directors of the American Marketing Association (AMA), the Georgia State Marketing Roundtable and the Atlanta Executive Board of the AMA. Messina is married, has two children, and lives in Chicago, Illinois.View Q & A
What is your leadership philosophy?
Rebecca: I believe leaders are here to help an organization close the gap between its vision and what is currently possible. I try to do that by meeting people where they are and bringing out the best in each of them.
What was your first job?
Rebecca: I taught tennis in our local tennis program and served as a Spanish interpreter for local farmers in the area. My first job after University was as an intern at The Coca-Cola Company.
What do you like to do with your free time outside of work? Hobbies etc.
Rebecca: I love to spend time with family and friends and I love to bring people together in our favorite place in the world, Sicily. I also love to mentor others and stay healthy thru exercise.
What’s your Beam Suntory drink of choice?
Rebecca:This is like asking who your favorite child is! I love Basil Hayden, in a cocktail someone else makes for me! The best kind!
If you could have drinks with any person (living or dead) who would you choose?
Rebecca:I would love to sit down with Martin Luther King Jr. His courage, his vision and his ability to galvanize others, literally changed the trajectory of our country.
How do you Unleash your Spirit?
Name: Beam Suntory has given me the opportunity to lead an incredible global marketing organization, and the chance to take beloved brands into truly global icons. I am moved by People, growth and brands and Beam Suntory has the best of all 3! Every day I pinch myself for this great opportunity. I am truly grateful.