Press Releases

September 02, 2011

Canadian Club and Adidas Go into the Wild

Canadian Club, Australia’s fastest growing alcohol trademark, recently supported the launch of adidas’s outdoor collaboration range with boot company RANSOM.

Read Full Story
August 29, 2011

Fortune Brands Announces the Addition of Two Directors to Board of Beam

Steve Golsby, President & CEO of Mead Johnson Nutrition, and Rob Steele, Vice Chairman – Health Care Strategy of Procter & Gamble, to Join Board of Beam Following Separation of Fortune Brands’ Businesses

Read Full Story
August 25, 2011

FORTUNE BRANDS ANNOUNCES DETAILS FOR SPIN-OFF OF HOME & SECURITY UNIT AND COMPLETION OF BUSINESS SEPARATION

Fortune Brands, Inc. (NYSE: FO) today announced that its board of directors has approved final plans to separate the company’s businesses and that it expects to spin off the Fortune Brands Home & Security business after the close of business on October 3, 2011. Following the spin-off, Fortune Brands will change its name to Beam and operate as a pure-play spirits company.

Read Full Story
August 24, 2011

BEAM APPOINTS VETERAN MARKETING EXECUTIVE DEBORA BOYDA AS MIXABLES GENERAL MANAGER

In her role, Boyda will spearhead Beam’s mixables category, which includes fast-growing premium brands such as Sauza® Tequila, Hornitos® Tequila, Cruzan® Rum, EFFEN® Vodka, and Skinnygirl® Cocktails, the nation’s fastest growing spirits brand.

Read Full Story
August 22, 2011

Beam donates $100,000 to Operation Homefront

Fred Noe, seventh-generation Jim Beam family distiller (L), with the help of Kid Rock, presents Jim Beam’s $100,000 donation to Amy Palmer, COO of Operation Homefront, backstage at Kid Rock’s concert in Tinley Park, Ill., on Aug. 19.

Read Full Story
August 16, 2011

Beam Appoints Christopher Bauder Bourbon General Manager

Announcement made as Beam’s bourbon portfolio continues to outpace industry.

Read Full Story
August 15, 2011

Beam Unveils New Corporate Branding

Corporate Logo Showcasing Jim Beam’s Signature Reflects Company’s Commitment to Quality, Innovation and Authenticity.

Read Full Story
August 14, 2011

Jim Beam challenges travellers’ taste buds at Madrid airport

Maxxium Travel Retail, together with brand owner Beam Global Spirits & Wine, is embarking on marketing activations in all leading European airports, including a month-long initiative at Madrid-Barajas airport, to raise the profile of the world’s number one bourbon, Jim Beam and its portfolio of brands.

Read Full Story
July 27, 2011

FORTUNE BRANDS NAMES BOARDS OF DIRECTORS FOR INDEPENDENT BUSINESSES FOLLOWING PLANNED SEPARATION

• Bruce Carbonari Announces Plans to Retire from Company at Year End Following Completion of Planned Separation Initiative • David Mackay, former Kellogg Company CEO, to be non-executive Chairman of Beam • David Thomas, lead Fortune Brands director, to be non-executive Chairman of Fortune Brands Home & Security

Read Full Story
June 30, 2011

FORTUNE BRANDS ANNOUNCES STOCK LISTING INFORMATION FOR PROPOSED INDEPENDENT COMPANIES

Companies Expect to Trade on New York Stock Exchange with Ticker Symbols “BEAM” and “FBHS” Upon Anticipated Separation in Early Fourth Quarter.

Read Full Story