Press Releases

August 01, 2013

Cruzan® Rum Launches Premium Rum Horchata

Pioneer of the Flavored Rum Category Shakes Up the Rum Cream Market with Cruzan® Velvet Cinn™

Read Full Story
July 31, 2013

EFFEN® Vodka Launches EFFEN® Salted Caramel Vodka

This summer, EFFEN® Vodka is introducing EFFEN Salted Caramel Vodka, an extension of the brand’s unique and carefully selected portfolio of flavors.

Read Full Story
July 26, 2013

Pinnacle® Vodka Earns Top Vodka Award in Prestigious International Tasting Competition

Pinnacle’s flagship  Unflavored vodka beat out more than 100 vodkas from all over the world to take home the Vodka Trophy and earn the only Gold Outstanding award in the category.

Read Full Story
July 22, 2013

Beam Inc. Announces Leadership Transition in Asia Pacific/South America Segment

Phil Baldock Retiring as President of APSA, to be Succeeded by Chief Strategy Officer Nicholas Fink

Read Full Story
July 16, 2013

Beam Goes Live On Fourth Street In Downtown Louisville

Celebrates Grand Opening of New Global Business Services Center, Job Growth 

Read Full Story
June 26, 2013

Beam Appoints Pryce Greenow to the Newly Created Position Managing Director Emerging Markets, South America

In this role, Greenow will be responsible for identifying, evaluating and driving growth opportunities for Beam’s portfolio of brands across attractive South American markets

Read Full Story
June 13, 2013

Pinnacle® Vodka Introduces Strawberry Shortcake as Newest Flavor Innovation

Celebrate National Strawberry Shortcake Day with the Latest From the Premium Vodka Brand

Read Full Story
June 10, 2013

Knob Creek® Bourbon Reignites Partnership with Celebrity Chef and Grilling Expert Michael

Chef Symon Brings Award Winning Flavors to the Grill for Bourbon Fans Across America

Read Full Story
May 28, 2013

Devil’s Cut™ wins a Global Effie

Jim Beam is now in highly acclaimed good company by taking home top bronze honors at the prestigious EFFIE awards for our global Beam Devil’s Cut launch campaign

Read Full Story
May 13, 2013

Cruzan® Rum Welcomes You To The Don’t Hurry

New Campaign Encourages You to Sit Back, Relax and Take Things One Sip at a Time

Read Full Story