Press Releases

October 07, 2014

Jim Beam Continues Flavor-Infused Bourbon Innovation With Release Of Jim Beam Kentucky Fire™

The world’s No. 1 bourbon unveils its newest cinnamon-infused whiskey with a collection of ultimate “shot rituals” to help set the night on fire

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October 02, 2014

Jim Beam® Single Barrel Bourbon Announces The Finest Fan “Statements” To Appear On Bottle Labels

The world’s No. 1 bourbon announces winners of the Jim Beam® “Single Barrel, Single Statement” Contest; will showcase winning “bourbon wisdoms” on bottle labels of the new Jim Beam® Single Barrel

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October 01, 2014

By Popular Demand, Pinnacle® Pumpkin Pie Vodka Returns for the Holiday Season

Pinnacle® Vodka’s Seasonal Fan -Favorite Flavors Now Available for a Limited Time Only 

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September 23, 2014

Courvoisier® Launches “Exceptional Journey” Campaign

Luxury Cognac Partners with Celebrity Chef to Release Web Series Honoring Individuals on their Remarkable Journeys 

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September 16, 2014

Pinnacle® Vodka Launches New Cranapple Flavor

Newest Innovation Blends Sweet and Tart for a Unique Flavor Experience

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September 05, 2014

Pinnacle® Vodka Taps Lifestyle Experts to Ease the Stress of Home Entertaining

New National Survey Finds that One in Three are Never Prepared for Unexpected 

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September 03, 2014

Jim Beam® Unveils Latest Expressions of Ultra-premium Jim Beam® Signature Craft Innovations

Fred Noe, Master Distiller of the world’s No. 1 bourbon, celebrates a variety of rare production methods with the release of Jim Beam® Signature Craft Quarter Cask and the unique expressions of the Jim Beam® Signature Craft Harvest Bourbon Collection

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August 21, 2014

Happy 150th Birthday Jim Beam!

Fans Named Jim Beam Are Invited to Make History™ in Kentucky and Join in Toasting Their “Namesake” During Birthday Celebration and Statue Unveiling

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August 21, 2014

Skinnygirl® Cocktails Launches Banana Republic Collaboration With In-Store “Girls’ Night Out” Events

Low-Cal Cocktail Pioneer Sweetens the Deal for Shoppers Nationwide as Host of Cocktail Lounges In Select U.S. Banana Republic Retail Locations 

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August 05, 2014

Pinnacle® Vodka Launches New Amaretto Flavor

Latest innovation brings a new almond taste to pinnacle® vodka’s robust portfolio

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