Press Releases

October 08, 2015

MAKER’S MARK® INTRODUCES MAKER’S MARK PRIVATE SELECT™ BARREL PROGRAM

First-of-its-Kind Experience Allows Retail Customers To Create Custom Maker’s Mark® Expressions Using Personally Selected Oak Staves for Finishing

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October 05, 2015

JIM BEAM URBAN STILLHOUSE OPENS ON FOURTH STREET LIVE! IN LOUISVILLE

Interactive Visitors’ Experience Invites Guests to Experience the World’s No. 1 Bourbon in a New Way

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September 15, 2015

Jim Beam ® 'Makes History' as First Whiskey to Partner with Snapchat

The world’s No. 1 bourbon leverages innovative partnership to reach whiskey fans surrounding launch of new flavor offering. 

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August 24, 2015

Booker’s® Bourbon Roundtable Selects Fourth Batch In 2015 Limited-Edition Release Collection

Latest “Roundtable” Features Guest Whiskey Expert and Author to Help Choose Booker’s® “Oven Buster Batch”

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August 24, 2015

Knob Creek® Bourbon Continues Medal Winning Streak at the 2015 International Wine and Spirits Competition

Knob Creek® Portfolio Consolidates Position as World’s Most Awarded Bourbon with Prestigious Honors from Major Spirits Competitions

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July 22, 2015

Click! New Survey Finds 51 Percent of Cocktail Drinkers Post Their Drink Photos to Social Media

Sauza® Tequila, Featured Regularly in Photos and Margarita Pitchers Alike, Invites Fans to “Share” their “Pitcher Perfect” Cocktail

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June 30, 2015

Hornitos® Tequila Scores Big With Fans At Wrigley Field As Official Tequila Of Chicago Cubs

Wrigley Field Debuts Left Field Group Space, called “Hornitos Hacienda,” as Part of Enhanced Budweiser Bleacher Experience

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June 29, 2015

HRH The Prince Charles, Duke of Rothesay, raises a toast to the 200th anniversary of his favourite single malt at Laphroaig’s Islay distillery

His Royal Highness The Prince Charles, Duke of Rothesay, today visited the world famous Laphroaig Distillery on Islay in Scotland’s Inner Hebrides to commemorate the 200th anniversary of the brand

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June 17, 2015

Jim Beam Brand Releases Citrus Highball Grapefruit

 The World’s Top-Selling Bourbon Unveils its First-Ever Read-to-Drink Offering in Japan, Expanding On-Premise Presence and Offering Convenient Cocktail Option for Fans

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